Web traffic is the most valuable commodity in the ecommerce world. If your website gets traffic, you’ll make money – usually it’s that easy.
However, when you have just launched a new ecommerce site, it is very unlikely that the site will generate substantial traffic right away. Getting your site to the point where it receives consistent traffic every day is a process that can potentially take months.
So what can you do to start driving traffic and help your website generate income as quickly as possible? Most ecommerce how-to guides will tell you that you have to spend money to make money. Experts will say you need to jump on Google AdWords and start bidding on keywords, and they’ll say you need to start promoting your content on social media. Together, these two strategies can drive significant traffic to your site.
However, there are two issues with paying to drive traffic to your e-commerce site. The first problem is the huge number of companies competing for this same traffic. With so much competition, you could end up paying so much for traffic that making a sale is losing money.
The second problem is that in some industries you can’t bid for traffic on Google or promote your content on social media. Websites in the vaping industry – like Simply E liquid – solve this problem. So whether you’re in an industry that prevents you from bidding on traffic – or you just don’t want to bid on traffic because you don’t think it would be profitable – this guide will help. Use these three techniques to drive traffic to your ecommerce site without using AdWords or social media.
Create a blog and launch a content marketing campaign
If you’ve spent any time reading online marketing, you already know how useful it can be to have a blog. If you post regularly, your site’s blog will eventually contain a huge volume of text – and text remains the primary tool Google uses to understand what your website is all about and decide which keywords you need to rank for.
The problem, however, is that most new eCommerce site owners are using their blogs in the wrong way. When you start blogging, you will naturally be looking for ways to link your blog to the commercial areas of your site. However, when your website is new, you will have a hard time ranking well on Google for business terms. This is because your competition is more established than you and they are all trying to rank for those same terms.
However, many of your competition ignore non-commercial search terms – and that gives you an opportunity.
When writing blog posts for a new ecommerce site, focus on ongoing news topics that generate consistent search traffic. Focus on providing real information and value with every article you write. Don’t worry about writing sales-oriented articles until later. Eventually your articles will start to rank for a variety of search terms and your site will start to generate consistent traffic. Sales will naturally come from this traffic, even if your blog posts don’t focus on business topics.
Form relationships to gain connections and raise awareness
The next most common tip that you’ve probably seen while reading about online marketing is that you need to get people to talk about your business. Mentions of your brand will build brand awareness and brand awareness will lead to web traffic. What no one ever tells you, however, is how to do this.
The way to market your business is to build relationships with influencers and thought leaders in your field. Look for product reviews, social media personalities, and bloggers who write about your industry. Contact them and start the conversation. Ask if they’re ready to mention your business to their readers – or ask if they’d like to receive a few products for a review. Ask them if there is anything you can do for them in return.
There are many ways for website owners to help each other out, and this is how relationships are built. Each relationship is an opportunity for you to increase awareness of your business and connect with people interested in your industry. Relationships can also help your website get inbound links, and high quality links can help your site rank well on Google for more competitive terms. Sometimes it’s really as easy as saying “hello” and seeing where things go from there.
Bring potential customers to your site with targeted advertising
Some people take a fairly short view of online advertising and basically see Google and Facebook as the only two places worth spending money on. While these are certainly two great ad sites, they are also extremely expensive due to the massive number of users your ads can potentially reach. There are many other advertising opportunities. While these opportunities don’t get you to reach as many people, they are also cheaper and can potentially be much more profitable.
No matter what industry you do business in, one of the most effective ways to advertise is to search for websites whose audiences are likely to be interested in what you offer. One of the best things about the internet is that it’s easy for anyone to read things that interest them and discuss those topics with like-minded people, no matter how obscure their interests may be. .
No matter what industry you find yourself in, chances are you can find several related blogs and at least one industry specific forum. It’s also very likely that anyone who spends time on these websites is already spending money on products similar to yours and would be interested in finding out more about what you have to offer. Blogs and forums sell ad space to generate income, and you will likely find that buying ad placements on these sites will cost a lot less than what you would spend to bid on keywords on Google or promote your ads. posts to disinterested Facebook users. It’s always worth going to where your potential customers are. Therefore, buying ad space on websites related to your business will often provide a great return on your investment.