Aldi Christmas advert 2022: Kevin the carrot returns for festive World Cup-inspired ad | Television & Radio | Showbiz and television

Kevin the carrot has been a staple of Aldi’s Christmas campaigns after making his first television appearance during the holiday season of 2016. This year will be no different as Kevin and his family will make a comeback with a kick Christmas as Aldi pays tribute to the World Cup. Express.co.uk has everything you need to know about this year’s announcement.

Aldi has teased its highly anticipated Christmas advert on social media.

In the festive clip, the retailer paid homage to the iconic 1998 Nike World Cup ad.

Airport 98 featured Brazil’s World Cup squad playing football around the airport, with Ronaldo missing a goal at the very end.

Inspired by the ad, Kevin was joined by his wife Katie and children Baby, Chantenay and Jasper at an airport.

Read more: Sainsbury’s Christmas Advert 2022 sees Alison Hammond take over

Aldi’s announcement was broadcast on the retailer’s YouTube, Twitter, Instagram and Facebook on Sunday.

It looks like the supermarket will release more ads before Christmas so viewers can find out what will happen to poor Kevin.

The infamous carrot has been at the center of Aldi’s Christmas campaigns for years.

In 2021, Kevin starred alongside Ebanana Scrooge in A Christmas Carrot.

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