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Three Big Questions About Facebook’s New VR Ads

Yesterday, Facebook took a leap forward that many had predicted for years: it started putting ads in virtual reality. The company has launched a limited test of ads in three Oculus Quest apps, saying it will expand the system based on user feedback. The move is a turning point for …

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Facebook is testing ads in its Oculus Quest headset

Facebook announced today that it is testing headset ads on its Oculus Quest virtual reality platform in the coming weeks. The company will launch the test with Resolution Games’ blaston with other developers. The move marks the first time that ads will appear in the Oculus VR system. Facebook aims …

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Monday’s campaign review, 6.14.21

Today’s episode of campaign-related news from across the country. * The Guardian reports that a pro-Trump group called Turning Point USA ran deceptive Facebook ads during the mid-term of 2018 to promote Green Party candidates. The goal, of course, was to divide the left and help elect Republicans. * Nevada …

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Internet advertising is a popular tax target for both parties

Kranz speculated that if a tax were imposed on ads that support Internet streaming services, for example, all streaming services would become subscription-only, making them unaffordable for low-income consumers. And Walczak said some of the bills could run counter to the federal Internet Tax Freedom Act, which is designed to …

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The tyranny of metrics kills the need for creativity

I never liked this phrase attributed to marketing pioneer and former US Postmaster General John Wannamaker. You know the one: “Half the money I spend on advertising is wasted; the problem is, I don’t know which half. Before the Internet arrived, Wannamaker’s quote was a riddle, a joke, a riddle. …

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Justice Department Inspector General to investigate Democrats’ secret subpoenas under Trump administration

Department of Justice BRENDAN SMIALOWSKI / AFP via Getty Images A report that the Justice Department secretly subpoenaed Democrats’ files in an investigation into leaks during the Trump administration has now sparked a watchdog review. Justice Department Inspector General Michael Horowitz on Friday announced his office would review “the Department’s …

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