Facebook Ads – Reklami http://reklami.net/ Wed, 20 Oct 2021 17:09:05 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 https://reklami.net/wp-content/uploads/2021/05/reklami-icon-150x150.png Facebook Ads – Reklami http://reklami.net/ 32 32 Social media ads aren’t just persuasive enough https://reklami.net/social-media-ads-arent-just-persuasive-enough/ https://reklami.net/social-media-ads-arent-just-persuasive-enough/#respond Wed, 20 Oct 2021 17:09:05 +0000 https://reklami.net/social-media-ads-arent-just-persuasive-enough/

There are many reasons to view social media as the ultimate means of persuasion. The increasing penetration of the Internet directly contributes to its ever-expanding reach. The emergence of smartphones, a medium always beside you, allows individuals to consume content on social networks 24/7. Advances in big data analytics and artificial intelligence tools make it possible to personalize social media ads for each individual and deliver them at the most appropriate time. This hyper-personalization opportunity sets social media apart from any other advertising medium.

Malcolm Gladwell was one of the first prominent writers to question the ability of social media to influence human behavior. Many believed that the Arab Spring movement emanated from the influence of social media. But in his New Yorker article, “Small Change: Why the Revolution Will Not Be Tweeted,” Gladwell argued that Twitter and Facebook had been oversold as popular tools of political action.

According to a recent Harvard Business Review article by Sinan Aral, “What Digital Advertising Gets Wrong,” the effectiveness of digital advertising has been largely oversold. He cites a large-scale eBay listing study that found the effectiveness of branded search ads to be overestimated by up to 4,100%. A similar analysis of Facebook ads yielded a figure of 4000%. An article in Harper’s magazine last week, “Bad News” by Joseph Bernstein, argues that today an even greater aura of omnipotence surrounds digital ad creators than their print and broadcast ancestors. But Bernstein argues that stories like the role of fake news in Donald Trump’s 2016 US presidential campaign are just questionable strategies for positioning social media as a powerful persuasive force.

The book Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet by Tim Hwang, former head of global artificial intelligence policy at Google, further exposes the vulnerabilities of social media advertising. Advertising revenues are the essential economic driver for the purchase of many basic Internet services. Ads placed alongside search engine results represent approximately 46% of all digital ad revenue. Display advertising, with promotional messages delivered via “banner ads”, represents an additional 32% of the digital advertising pie.

Hwang points out that despite being exposed to a huge amount of online advertising, people are largely apathetic towards him. In 1990, when banner ads started appearing on social media platforms, click-through rates were 40%. According to a Google study in 2018, the click-through rate of social media ads is only 0.49%. These click-through rates are low despite artificial intelligence tools that help advertisers identify the people most likely to buy what’s on offer and even spot the time slot that would work best. One can well imagine how abysmal the click-through rate would be if such online stimuli were used to shape the behavior of consumers who are in the early stages of a buying process.

Hwang raises serious doubts as to whether the social media ads are worth the money they receive. He argues that if these digital ads aren’t as valuable as they claim, then much like the bad mortgage valuation in the United States caused the global economy to plummet in 2008, falsely priced digital ads could one day do. plummeting the entire Internet economy. . How to avoid such a catastrophe?

It is often forgotten that persuasion is not just about bringing water to a horse when he is most likely to drink it. Persuasion consists of making the horse drink the water. Today, the focus is on perfecting the targeting and placement of social media ads. On the other hand, there is very little focus on the creative content of these messages. Most digital ads consist of a bland product with discount blurb. Few are able to break the clutter.

Studies have shown that the average time spent on smartphones per day per user is over three hours. This smartphone user picks it up over 150 times and touches it over 2,700 times a day. With each touch, the user usually has a new stimulus requiring attention. As a result, the average user’s attention span on social media is only around 4 seconds.

Not only the duration of attention, but the quality of that attention is problematic. Numerous studies have shown that a large majority consume social media content when in a relaxed or distracted mood. Instances where the social media user is in a focused state of mind and bent over for information are rare. In this social media environment that lacks time and attention, persuaders don’t have the luxury of a space as large as the full page of a newspaper to craft creative stimuli. On social media, the space available to create any creative stimulus for a tile or banner ad is only a few square centimeters. All persuasion strategies must be condensed into this small space.

We must rethink the persuasion processes that have stagnated for several decades. Persuaders must learn the new art of influencing human behavior within milliseconds. These Micro Selling Proposals (MSPs) will be primarily visual. This is because the human brain can process an image in as little as 13 milliseconds. Other than that, PSMs will likely be designed to have emotional appeal. Our brains can also process emotions within milliseconds. Such PSMs will revolutionize the persuasion industry and make social media advertising more effective and therefore profitable.

Biju Dominic is Chief Evangelist, Fractal Analytics and President, FinalMile Consulting

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Will Anderson Jr. named Bednarik Player of the Week https://reklami.net/will-anderson-jr-named-bednarik-player-of-the-week/ https://reklami.net/will-anderson-jr-named-bednarik-player-of-the-week/#respond Tue, 19 Oct 2021 14:02:21 +0000 https://reklami.net/will-anderson-jr-named-bednarik-player-of-the-week/

TUSCALOOSA, Alabama – Alabama football Will Anderson Jr. was named Bednarik’s player of the week for his performance last weekend at Mississippi State, the Maxwell Football Club announced Tuesday. The recognition is the second from Anderson Jr. of Bednarik, as the second student was also selected for the weekly honor following the Ole Miss game.

Bednarik Player of the Week

Will Anderson Jr.

  • Became the first Alabama defenseman since 1988 to record four sacks in a game and the third player in school history to total more than four sacks in a single game, joining Derrick Thomas and Leroy Cook
  • Recorded six total tackles and one pass break to go with his four sacks
  • All four tackles for a loss at Starkville took him to a 15 (-72 yards) lead from the NCAA for the season
  • Helped Tide’s defense keep the Bulldogs 18.8 points below their season average and 72 yards below their passing attack average early in the game

Get all the latest team information by following @AlabamaFTBL on Twitter and Facebook and AlabamaFBL on Instagram. General sports news can also be found on UA_Athletics on Twitter and Instagram and AlabamaAthletics on Facebook.

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Hate Speech Drops Almost 50%, According to Facebook, Marketing & Advertising News, AND BrandEquity https://reklami.net/hate-speech-drops-almost-50-according-to-facebook-marketing-advertising-news-and-brandequity/ https://reklami.net/hate-speech-drops-almost-50-according-to-facebook-marketing-advertising-news-and-brandequity/#respond Mon, 18 Oct 2021 08:10:00 +0000 https://reklami.net/hate-speech-drops-almost-50-according-to-facebook-marketing-advertising-news-and-brandequity/
This image is for representation purposes only.

Snubbed by media reports of its inability to tackle hate speech, Facebook has now claimed that the prevalence of hate speech on its platform has fallen by nearly 50% in the past three quarters.

The claim came in response to an article published in the Wall Street Journal (WSJ) on Sunday, which stated that Facebook’s content moderators were not always successful in removing objectionable content using artificial intelligence (AI). .

In a response, Guy Rosen, vice president of integrity at Facebook, said their technology has a big impact on reducing the number of hate speech people see on Facebook.

“According to our latest Community Standards Enforcement report, its prevalence is around 0.05% of content viewed, or roughly five views per 10,000, down almost 50% in the past three quarters,” he added.

“Data pulled from leaked documents is being used to create a narrative that the technology we use to tackle hate speech is inadequate and that we are deliberately distorting our progress. This is not true,” Rosen said.

The WSJ report claimed that internal documents showed that two years ago, Facebook reduced the time human examiners focused on hate speech complaints and made other adjustments that reduced the number of complaints.

“This in turn helped create the impression that Facebook’s AI was more successful in enforcing corporate rules than it actually was,” the report said.

Rosen said in a blog post that just focusing on removing content is not the right way to look at how we are combating hate speech.

“We have to be sure something is hate speech before we delete it. If something may be hate speech but we are not sufficiently convinced that it meets the bar for removal, our technology may reduce content distribution or will not recommend groups, pages, or people posting. regularly content that may violate our policies, “he noted.

Facebook said when it started reporting hate speech measures, only 23.6% of the content it removed was proactively detected by its systems; most of what he got was found by people.

“Now that number is over 97 percent. But our proactive rate doesn’t tell us what we’re missing and doesn’t account for the sum of our efforts, including what we’re doing to reduce the distribution of problematic content.” , the Facebook executive said.

The document, titled “Unique on Facebook: Formulation and Evidence of (Nano) Targeting Individual Users with non-PII Data” – describes a “data-driven model” achieved through 21 Facebook ad campaigns …

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The Day – Norwich Mayor’s campaign financial reports show incumbent Nystrom has cash benefit https://reklami.net/the-day-norwich-mayors-campaign-financial-reports-show-incumbent-nystrom-has-cash-benefit/ https://reklami.net/the-day-norwich-mayors-campaign-financial-reports-show-incumbent-nystrom-has-cash-benefit/#respond Sun, 17 Oct 2021 03:55:15 +0000 https://reklami.net/the-day-norwich-mayors-campaign-financial-reports-show-incumbent-nystrom-has-cash-benefit/

Both candidates received numerous individual contributions, ranging from $ 20 to $ 500, from family members, local business owners and fellow politicians. A former state official, Nystrom received a donation of $ 500 from former Republican nominee for Connecticut governor Robert Stefanowski and $ 100 from State Senator Paul Formica, R-East Lyme. Campaign finance reports for the period July 1 to September 30, filed at town hall before Tuesday’s deadline, showed that Nystrom’s campaign committee, Nystrom for Norwich 21, had raised a total of $ 23,570 at the end of the qualifying period. Bettencourt for mayor 2021, raised a total of $ 8,700, of which $ 1,000 he advanced to the campaign.

Bettencourt’s committee pays Blue Edge’s monthly consulting fees, as well as payments for campaign material, like posters, flyers, and Facebook ads. His campaign paid the company $ 3,866 in the last reporting period. The Nystrom committee paid Miranda Creative $ 1,500 during the same period.

The two mayoral candidates hired campaign consultants, a first for Nystrom, he said. Bettencourt hired Manchester-based Blue Edge Strategies LLC, run by Michael Farina, a longtime Democratic political consultant in the state. Nystrom has hired a Norwich-based marketing firm, Miranda Creative, who has done marketing work for the city in recent years.

Both candidates said that having the consultant handle campaign materials, posters, flyers, door hangers and advertisements allows them to spend more time speaking directly with voters. Bettencourt said this was also very useful during the coronavirus pandemic, when it is difficult to bring volunteers together to work on campaigns.

It is also not possible to organize large fundraising campaigns during the pandemic. Nystrom said he avoided traditional campaign fundraising events, while Bettencourt said he only held small fundraisers for the house parties.

c.bessette@theday.com

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Food and Drink Brands: Use Emojis to Boost Social Media Engagement https://reklami.net/food-and-drink-brands-use-emojis-to-boost-social-media-engagement/ https://reklami.net/food-and-drink-brands-use-emojis-to-boost-social-media-engagement/#respond Fri, 15 Oct 2021 20:25:54 +0000 https://reklami.net/food-and-drink-brands-use-emojis-to-boost-social-media-engagement/

By: Sarah Bonkowski, Social Media Supervisor, UNION (www.union.co)

Face it; emojis have invaded our lexicon and they are here to stay. In addition, they are an effective branding tool. According to a study by WordStream, the use of emojis on your social media profiles can:

  • Increase publication engagement by 25%
  • Increase content shares by 33%
  • Increase interactions with publications by 57%

Emojis help humanize a brand on social media platforms. In a world of corporate talk and legal jargon, emojis can help brands ditch business jargon and connect with their audience on a more personal level.

Here are four ways your food and drink brand can harness the power of emojis to boost social engagement.

Mirror your audience

Before you start ditching taco and burger emojis, take a look at how your target audience uses emojis, the types of emojis they use, and the sophistication of their emoji communications.

Do they only use the occasional smiley face? Or are they fluent in emoji?

The emojis you use on social media should reflect the emojis your audience uses in a way that enhances a post or tweet. Do not select obscure emojis which can potentially confuse your target audience and hurt brand / consumer engagement. Understand which emojis your audience is responding to and use them sparingly.

Keep your brand from going trending for the wrong reasons by taking the time to understand the meanings and uses behind each emoji… we are looking at you, eggplant and peach.

Stand out and stop scrolling

Emojis can help break up the monotony of standard social media posts and grab your audience’s attention in the middle of the scroll. After all, there’s not much you can do with black text on a white background.

A splash of color, an intriguing visual, a compelling story – whatever the app, use emojis to add life to your social media posts.

For food and drink brands in particular, try incorporating food emojis linked to a message. For example, add a cup of pumpkin and coffee if pumpkin and spice lattes are a hot topic.

Improve your feedback flow

According to an Adobe study, 90% of emoji users around the world agree that emoji make it easier for them to express themselves. Providing your social media audience with emoji prompts can help eliminate comment anxiety and improve posting performance.

Not only is it easier and faster for your audience to comment using an emoji (we’ve all fallen victim to an autocorrect error), it also eliminates any language barriers. Emojis are a truly universal language, which can help you expand your reach and engagement on social media globally.

For food and drink brands, that could mean asking users to comment with specific emojis, like a heart, thumbs-up, or slobbery face to indicate if they’re excited about an upcoming product launch.

Leverage the engaging power of emojis to improve social performance

Emojis aren’t just for organic social posts. You can also leverage them to support and improve your paid social advertising efforts. A test by Adespresso compared two almost identical Facebook ads. The only difference was that an ad included an emoji.

The results? Adespresso discovered that the ad with the emoji had a 241% higher click-through rate.

Perform your own tests to see if using emojis in your paid social creation can help improve ROI. Chances are they will.

Sarah bonkowski is a social media supervisor in Charlotte, NC based UNION. Union is a creative and performance marketing agency that creates omnichannel campaigns, unleashing creativity in a data-driven world, helping brands deliver memorable, measurable and repeatable results. Our clients expect a significant ROI and we prove the ROI of our work with quantifiable data. For more information, please visit www.union.co.


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The shipwreck rose: artificial stupidity https://reklami.net/the-shipwreck-rose-artificial-stupidity/ https://reklami.net/the-shipwreck-rose-artificial-stupidity/#respond Thu, 14 Oct 2021 14:52:21 +0000 https://reklami.net/the-shipwreck-rose-artificial-stupidity/

I’m old enough to remember when the voice of a computer – a computer with a voice – was the stuff of science fiction. Hal 9000 of “2001: A Space Odyssey” spoke in sinister tones in their detachment: it was obvious from his panting, too calm and reassuring tones (he sounded like a yoga instructor) that Hal had bad intentions.

It’s 2021 and the voices of artificial intelligence calling our landlines attempting big theft never sound as human as Hal. The archivillain calling and disturbing me this month is “Olivia from Cancellations,” who speaks in a metallic voice so robotically disturbing it makes the hairs on your arms stand on end. But other than that, I find what computers actually have to say – the content of their messages – to be generally more stupid than sinister. We have not yet been overtaken by the machines. The poems, stories and songs written by AI stink, and that’s reassuring.

Here, for example, is a non-stone from a limerick written by the inhuman brain of a system called LimGen. LimGen can rhyme – sort of? – but she doesn’t have an Irish sense of humor, does she?

There was a loud waitress named Jacques,

Who poured all his coffee into a shake.

But the moment she stirred,

She was hit by a bird,

Then she saw him fly towards the lake.

The first country song composed by artificial intelligence was “You Can’t Take My Door”. Botnik Studios, a “human-machine entertainment” company, programmed a recursive neural network to listen to endless hours of Nashville country-pop songs like “Knockin ‘Boots” and “Cry Pretty”, analyzing and imitating them and producing the immortal chorus:

No you can’t take my door

I don’t want to love you anymore

I won’t let my heart be my face

Good barbed whiskey and pure whiskey

No you can’t take my door

Artificial intelligence is still in the awkward throes of adolescence, trying to become itself – not yet completely individuation, not speaking much sense, her voice crackling and squeaking – and while she does, she creates simultaneously portraits of each of us, our human operators and consumers, which parallel our own real selves but which, again, are often so irrelevant as to be grotesque. I’m talking about the portrait of us created by algorithms that track our computer searches and our social media habits, recording everything we do. I’m sure the AI ​​folks have a name for these ghost identities, these hologram selves – is there still a name for the ghost me? I just mean, we each have a profile that exists in the cloud, one not really us who’s the person Netflix and Amazon go to when they suggest a book or recommend a movie, who Facebook talks to when they drop by. -choose an advertisement for our feed.

I’m old enough to remember when you could go hours, if not days, without being advertised. It was enough to turn off the television and put down the newspaper. Today we are swimming in an endless stream of forever adverts delivered to us (or, in my opinion, delivered to our ghost identity) through email, social media, and streaming platforms. If you keep a “smart device” on your nightstand – like an Amazon Nest, which offers bedtime stories and weather reports – you’ll receive targeted ads even when you fall asleep.

Most of the time, we ignore the sales pitches that pour into our inboxes. These marketing emails are written by humans, of course (by the junior PR staff high on Slender Man and “Hannah Montana”), but they’re meant for our shadow. We get them because we accidentally clicked and joined something we didn’t intend to click and join, or just because Google is trying to guess what we’re going to buy next. Here are some of the inadvertently comical subject headers from the marketing emails I received recently:

“How often should you really shower?” “

“I just found out that canned pumpkin isn’t pumpkin at all.”

“Is your child a Chucky?” “

“How do you keep the salad in a bag in a cool place as long as possible?” (Uh.)

“8 corn mazes near Orlando to have fun with the kids.” (Can’t see anything less fun. They grow corn in central Florida?)

“Save $ 40 on Pure Vanilla Extract!” (How much are we spending on vanilla extract that we need to save $ 40 on?)

“Princess Charlene is going to the hospital for a ‘final surgery’ before she can return to Monaco.” (Is there a princess named Charlene?)

For some reason, probably a capricious campaign donation during the recent crisis in which we temporarily saved American democracy, I am constantly receiving emails from candidates in states where I cannot vote and where I have never voted. . Research must have indicated that sinister non-sequiturs are an effective way to grab the attention of left-wing political donors, as these emails infallibly have catastrophic subject headers designed to cause anxiety. Here are some 100% authentic headers from actual emails I received this month from an Eeyore from a candidate running for office in Virginia:

“Sorry, I have bad news.”

“Are we blowing this?” “

“I wish I had better news.”

“I can’t stop worrying about this.”

“Sorry to send emails so late.”

“Sorry to bother you so early in the morning.”

“Sorry.”

“Is anyone reading this?” (No.)

And, more than once: “This is my last email.” (This was not the case.)

I have been a Facebook user since my days in rural Canada when my children were young. I’m not proud to admit it, but it was a lifeline that connected me to old friends in far off places, back when I lived in the cold Atlantic among rocks and pines. , and – like all of us who get caught in the Facebook trap – I’ve had more than a few good laughs over the weird things Facebook AI thinks I’d like to buy or do.

Around 2014, Facebook thought I might need a selection of gold-adorned red felt fezs sported by the International Brotherhood of Shriners. Shortly after, in 2015, Facebook ads attempted to sell me the satin aprons and white gloves worn as clandestine ceremonial badges by Freemasons. I swear I’m not making this up. In 2016, Facebook suggested that I “like” a page for “Luciferian Voudo Witchcraft”. (I beg your pardon, Facebook? Who, sir, do you think I am?) Around 2017, Facebook kept suggesting that I join online dating sites for “senior Christians”. I don’t know what I clicked to give the algorithms the idea that I was a Christian Freemason and a practicing Satanist enjoying my twilight years, but I was in the process of a divorce at the time.

More recent targeted ads make it clear that the AI ​​still doesn’t understand me. Just last week the internet thought I might want to buy a loose brown sweatshirt with the words “Coordinator of This Entire Sh! Tshow” printed on the front in a handwriting font popularized at TJ Maxx in 2005. C it is true that I am the coordinator of all this sh! tshow, but I don’t wear brown and hell would freeze before I left the house wearing something with a humorous slogan or inspirational quote on it.

Yet, you can observe that the algorithms are improving steadily. A recent Facebook ad really identified me. It was downright scary: yes, Mark Zuckerberg, yes, I would love to buy tea towels from a UK company called the Radical Tea Towel Company with the face of Tom Paine or Frederick Douglass. Yes please.

We can be in trouble.

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Apply HIPAA to Help Facebook Transform Mental Health For Good https://reklami.net/apply-hipaa-to-help-facebook-transform-mental-health-for-good/ https://reklami.net/apply-hipaa-to-help-facebook-transform-mental-health-for-good/#respond Wed, 13 Oct 2021 08:56:23 +0000 https://reklami.net/apply-hipaa-to-help-facebook-transform-mental-health-for-good/

Facebook and other social media companies have accurate information about the thoughts, feelings, and behaviors of millions of people. What these companies know is often more than what the user therapists know.

While therapists and other healthcare professionals are to protect what they know about a patient’s mental health as protected health information under the Health Insurance Portability and Accountability Act (HIPAA), Facebook and d other social media companies should do this as well.

Under HIPAA, protected health information includes information “recorded in any form or medium” that “relates to the past, present or future health or physical or mental state of an individual. “. Applying this law to Facebook would ensure that user’s health information held by the company is protected to the highest privacy standards and is only disclosed and used with the user’s permission and only when considered beneficial to the health of the user.

advertising

If Facebook needs to use a user’s information to target advertisements or for any other purpose, HIPAA would require the user’s explicit permission, a process in which they would be made aware of the potential health risks of participating in the Facebook platform.

Social media companies deduce a lot from what, when, and for how long a user “engages” on the platform. They use this information to build a model of a user’s personality, including their attitudes, choices and aspirations, which can be used to serve highly targeted advertisements to the user. For Facebook, more looks on ads leads to more revenue.

advertising

Many researchers, including myself, have spent time trying to understand the connection between social media and mental health. This work aimed to answer two main questions:

  • How Does Social Media Use Affect Mental Health?
  • How can social media be used to predict mental health status?

Frances Haugen’s testimony to Congress and leaked documents about Facebook’s internal adolescent mental health research only covered the first question. The hearing confirmed that Facebook “knows” about the damaging effects of Instagram on adolescent mental health but decided to remain silent. Facebook’s response to the report on how Instagram affects adolescent mental health claims its platform has done more good than harm and the company continues to maximize good and minimize harm.

Whether the use of social media directly causes deterioration in mental health remains somewhat murky.

Studies, including internal Facebook research, only show a correlation between social media use and poor mental health. Some studies have gone so far as to show that the correlation continues over time. Correlation, of course, is not the same as causation. It is possible that participants in these studies were previously predisposed to certain mental health issues, and their use of social media reflects this. Or that factors outside of the use of social media mainly lead to a deterioration in their mental health.

To conclusively say whether the use of social media in whole or in part worsens mental health, researchers should examine all the information that Facebook and Instagram, which Facebook owns, have about users and analyze it in relation to their health. mental – information that is inaccessible to researchers. It’s not unique to Facebook and Instagram. Platforms like TikTok and Snapchat, which are more popular with teens than Instagram, are even more restrictive.

If lawmakers are able to implement Haugen’s recommendation for more transparency and independent research, they could pressure these companies to allow wider access to the data they’ve amassed, which would help researchers to better understand how social media affects mental health.

The second main research question, whether social media can be used to predict mental health status, was essentially answered in the affirmative. Facebook has the data that can be used to diagnose an individual’s mental health status, and their artificial intelligence knows more about a user’s mental health status before the user.

Studies have repeatedly confirmed that users’ mental health status is accurately reflected on social media. Things like stress and mood variability can be measured by looking at a user’s media content, captions, and usage patterns. Additionally, it is possible to predict the mental health status of participants using only their social media archives. These predictions can often be as accurate as the diagnoses given by therapists.

The rich online behavioral data present on platforms like Facebook can be used to predict anorexia, depression, schizophrenia, anxiety and more. For example, the presence of distorted thoughts, often used by therapists to diagnose depression, can be detected algorithmically by analyzing the language in a user’s messages. Some of these predictions are accurate up to 3 months before a clinical diagnosis.

Perhaps unintentionally, Facebook and others have collected highly sensitive health information about billions of people that can be easily used to determine mental health status in the same way a therapist would, but better and better. faster. There is currently no incentive for these companies to use this information for good, or to help researchers do so.

While Facebook provides resources to support mental health, like connections to online communities and educational materials, this is far from enough. But if Facebook were to agree to comply with HIPAA, it would open the door to transparent research and make the company more accountable and accountable for the health of its users.

This would help create new technologies that can use mental health information gathered from users to make healthcare products that can alert users to potential upcoming health issues and direct them to the appropriate resources. Mental health care providers would be able to use this information to direct people to the right treatment and monitor their progress.

The United States is in the midst of the worst mental health crisis in its history, with 4 in 10 Americans in need of mental health support. The average time before a person receives treatment is 11 years. In such a crisis, it makes sense to leverage the research findings to use the power and scale of social media to develop early detection tools for mental health disorders to help millions of people achieve the timely support they need.

In addition to updating privacy laws to catch up with social media, lawmakers should seriously consider applying highly protective laws like HIPAA to social media companies. It would really maximize the good these companies say they are doing and create the right incentives for them to turn the tide of the mental health crisis.

Param Kulkarni is a practitioner and researcher at Cornell Tech, founder of GetAwareHealth.com, and leads the machine learning team at Ginger.io.

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Mid – Senior Social Media Manager https://reklami.net/mid-senior-social-media-manager/ https://reklami.net/mid-senior-social-media-manager/#respond Tue, 12 Oct 2021 03:49:10 +0000 https://reklami.net/mid-senior-social-media-manager/

Distil is a digital marketing and graphic design agency for the hospitality industry and FMCG. We provide strategic and operational marketing support through social media and graphic design services for a diverse portfolio of clients.

As the business continues to grow, an exciting opportunity has opened up for an experienced Social Media Manager (4+ years in a similar role) to join our team.

We prepare to support our customers as NSW and VIC reopen (Freedom Day! )so we’re looking for a candidate who can start with us ASAP, and as cliché as it sounds – get started!

We are a small team (11 people), there is room for personal and professional growth, lifelong learning is encouraged and we value work / life balance.

Our office is located in Chippendale but at the moment we are working from home. We regularly work from home one day a week, and when we’re not at the WFH, our very friendly office dogs join us (BD, Fin & Asti)!

To apply, submit your CV, cover letter and 3 examples of your best work (social media content, campaigns, ads, etc.).

job description

You will primarily focus on the day-to-day management of social media accounts, running paid advertising campaigns, and the ever-changing social content streams.

The position will allow you to work closely with a team of highly experienced professionals, providing advisory services to a diverse portfolio of clients including restaurants, beverage brands, bars, hotels and cafes.

You will lead the creation and execution of relevant marketing strategies for new and existing social media platforms.

The role

  • Account management
  • Social media strategy and implementation
  • Daily management of social media channels (mainly Facebook and Instagram)
  • Community management & growth strategy
  • Advertising strategy and budget management
  • Daily management of Facebook advertising (the ideal candidate will have at least 4 years of experience with Facebook Ads Manager)
  • Respond to reviews on different platforms (Google Business, TripAdvisor, Facebook)
  • Manage communications and customer expectations
  • Break artwork (print and digital assets) to our in-house graphics team and organize printing
  • Create monthly EDM campaigns in various CMS systems
  • Weekly updates to customer websites with new artwork and promotional content
  • Comprehensive social media and digital performance reports

About you

Our ideal candidate is a savvy and energetic marketer who has experience dealing with clients and the ability to manage multiple projects. You have a positive attitude, find solutions rather than problems, and are very organized. You must have strong communication skills and be confident in conducting meetings with clients, both in person and virtually. You are a fast, agile learner and you adapt easily.

To be successful in this role, you will have;

  • At least 4 years of experience with Facebook Business Manager and Facebook Ads Manager
  • Experience through; Business Manager Facebook, Instagram, Google Analytics, SEO & SEM and WordPress
  • Previous Social Media Manager experience – agency or client side
  • A real passion for travel, hospitality and nightlife
  • Creativity in terms of content and execution
  • Ability to create and implement marketing strategies
  • Excellent communication skills
  • Analytical skills
  • Ability to meet deadlines and work in a fast-paced environment
  • Ability to see projects from start to finish

Only applicants with a cover letter and work examples will be considered.

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Houston falls to ECU in double overtime https://reklami.net/houston-falls-to-ecu-in-double-overtime/ https://reklami.net/houston-falls-to-ecu-in-double-overtime/#respond Sun, 10 Oct 2021 20:26:13 +0000 https://reklami.net/houston-falls-to-ecu-in-double-overtime/

HOUSTON – Houston Soccer (10-3-2, 2-1-1 AAC) fell to the opponent of the American Athletic Conference ECU, 0-1, at the Carl lewis International complex on Sundays. The Cougars fought two overtime periods before the Pirates (7-7-1, 2-2-1 AAC) got a double assist in 102sd minute.

Jazmin grant, Nathalie Anderson, and Sionah Browne all recorded three shots each to help with the 20 total shots taken throughout the game. Houston dominated ECU 20-5, but failed to reach the net to claim the victory.

Sunday’s game was the conference’s first loss and the first home loss so far in the 2021 season. The Cougars are now 7-1-1 at home and 5-10-1 against ECU in the history of the series.

Houston is looking to redeem itself on the road next Sunday in Philadelphia.

FOLLOWING
The Cougars face Temple next Sunday at 11 a.m. in Pennsylvania. Fans will be able to follow both live stats and social media updates to follow the Cougars during the test drive.

TICKETS
Fans can purchase tickets for a match by clicking here or by visiting the box office. Mobile tickets can also be purchased at game time at the box office located in Schroeder Park (baseball), next to the Carl lewis International Complex. For more information on how to purchase tickets, call (713) Go-Coogs (713-462-6647).

STAY CONNECTED
Follow Houston Soccer on Twitter and Instagram on @UHCougarSoccer, and “Like” UHCougarSoccer on Facebook.

ATHLETIC COUGAR PRIDE FUND MOBILE TOUR
Cougar Pride members are encouraged to enjoy food, camaraderie and family fun before each home football game at the Cougar Pride Mobile Tower: Women’s Football Tailgate. Located at the main entrance to the Carl lewis An international complex, the tailgate is the exclusive welcome home for Cougar Pride members.

JOIN THE COUGAR RESERVES
Fans can help support the Houston Soccer program by joining the Cougar Reserves. To learn more about the Cougar Reserves Club, click here or call Cougar Pride at (713) 743-GoUH (713-742-4684).

FOLLOW THE COUGARS!
Fans can keep up with the latest Cougar athletics news from the University of Houston by following us on Facebook (Facebook.com/HoustonAthletics), Twitter (@UHCougars), Instagram (houstoncougars) and YouTube.com (Youtube.com/UHAthletics).


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Houston Soccer returns home after three-game road test https://reklami.net/houston-soccer-returns-home-after-three-game-road-test/ https://reklami.net/houston-soccer-returns-home-after-three-game-road-test/#respond Sat, 09 Oct 2021 15:54:54 +0000 https://reklami.net/houston-soccer-returns-home-after-three-game-road-test/

HOUSTON – The University of Houston soccer schedule (10-2-2, 2-0-1 AAC) will revert to Carl lewis International complex on Sunday for a midday game against the conference opponent ECU (6-7-1, 1-2-1 AAC).

After three games on the road, the Cougars are looking to improve their record to 7-0-1 at home. During the road trip, Houston added a tie to its overall season record in Tampa against USF and a loss in Fort Worth against TCU.

The Cougars also added their most recent victory in Dallas against No.15 SMU last Thursday. For the first time in program history, Houston beat the Mustangs 1-0 on the road. This is the second time this season that the Cougars have beaten an opponent in the top 15.

STORY OF THE SERIES
Houston is looking to play at home against ECU on Sunday. The Cougars hold a series record of 5-9-1 against the Pirates. The last time the two teams met was in 2020, when Houston lost 0-1 in overtime in North Carolina. Sunday’s game will be the 16e clash between Cougars and Pirates.

FOLLOWING
Houston will be on the road again next Sunday to travel to Philadelphia to face Temple for an 11 a.m. game.

TICKETS
Fans can purchase tickets for a match by clicking here or by visiting the box office. Mobile tickets can also be purchased at game time at the box office located in Schroeder Park (baseball), next to the Carl lewis International Complex. For more information on how to purchase tickets, call (713) Go-Coogs (713-462-6647).

STAY CONNECTED

Follow Houston Soccer on Twitter and Instagram on @UHCougarSoccer, and “Like” UHCougarSoccer on Facebook.

ATHLETIC COUGAR PRIDE FUND MOBILE TOUR
Cougar Pride members are encouraged to enjoy food, camaraderie and family fun before each home football game at the Cougar Pride Mobile Tower: Women’s Football Tailgate. Located at the main entrance to the Carl lewis An international complex, the tailgate is the exclusive welcome home for Cougar Pride members.

JOIN THE COUGAR RESERVES
Fans can help support the Houston Soccer program by joining the Cougar Reserves. To learn more about the Cougar Reserves Club, click here or call Cougar Pride at (713) 743-GoUH (713-742-4684).

FOLLOW THE COUGARS!
Fans can keep up with the latest Cougar athletics news from the University of Houston by following us on Facebook (Facebook.com/HoustonAthletics), Twitter (@UHCougars), Instagram (houstoncougars) and YouTube.com (Youtube.com/UHAthletics).


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