Facebook Ads – Reklami http://reklami.net/ Thu, 17 Jun 2021 21:51:03 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://reklami.net/wp-content/uploads/2021/05/reklami-icon-150x150.png Facebook Ads – Reklami http://reklami.net/ 32 32 Three Big Questions About Facebook’s New VR Ads https://reklami.net/three-big-questions-about-facebooks-new-vr-ads/ https://reklami.net/three-big-questions-about-facebooks-new-vr-ads/#respond Thu, 17 Jun 2021 17:57:23 +0000 https://reklami.net/three-big-questions-about-facebooks-new-vr-ads/

Yesterday, Facebook took a leap forward that many had predicted for years: it started putting ads in virtual reality. The company has launched a limited test of ads in three Oculus Quest apps, saying it will expand the system based on user feedback. The move is a turning point for Oculus, bringing one of Facebook’s most controversial features to a medium that inspires both idealism and alarm. And that raises three big questions about the future and immersive computing of Facebook.

The first question is to what extent Facebook will end up linking advertising to data from hardware sensors. Even more than smartphones, Oculus Quest headsets are a gold mine of information about you. They capture precise head and hand movements, images of your surroundings through tracking cameras, and audio from the microphone for Facebook’s voice control system. Future headsets are likely to include even more intimate features like eye tracking, which would offer incredibly precise measurements of what grabs your attention in VR.

Right now, Facebook says a lot of that data never leaves your headset or is completely segmented from its ad system, and it says it has “no plans” for doing things like ads. targeted based on motion data. But as Facebook moves deeper into virtual and augmented reality, using its hardware’s special features for advertising will become an increasingly attractive prospect.

Facebook is reportedly working on a fitness tracker and has discussed building AR glasses that you’ll use to interact with the world. These products are tailor-made to produce quantifiable information about your body and your surroundings, and it’s hard to believe Facebook doesn’t intend to monetize that – even though Facebook Reality Labs director Andrew Bosworth has said the company is “not really business-oriented. model ‘questions for the experimental material. Oculus is Facebook’s first major test case for advertising on its own computing device, and as it expands ads to virtual reality and other hardware, we’ll see how it handles the wealth of new ones. types of data it collects.

The second question is how the advertisements will affect the development of virtual reality. Several of the best-selling VR titles right now look like background console or PC games and sell for a similar price. On the other hand, it is not yet clear what kinds of apps work well with an ad-based model. (blaston, the first game we know of includes ads, is a multiplayer dueling game that you play in short competitive fights.) Regardless of those genres, Facebook just created an incentive to do a lot more, because the developers are getting a reduction of the income involved.

It’s easy to imagine dystopian scenarios like a huge library of catchy but shoddy games and social apps covered in pop-ups, or the corporate hellish landscape causing crisis. Loan Player One. It doesn’t help that Facebook’s first tests look like flat banner ads from a free website or game. That said, Facebook is notoriously picky about what’s going on in the Quest Library and there’s no indication that will change anytime soon.

We also don’t know the final form of VR advertising. Facebook says it is currently exploring “new ad formats that are unique to virtual reality.” He didn’t specify what it looked like, but for a non-traditional ad platform we could look Fortnite – a popular virtual studio world with an impeccable gaming pedigree and one of the most effective ad serving systems in the modern cultural landscape. (A system in which gamers pay to promote the intellectual property of multinational media conglomerates may also be dystopian, but in a way most people seem to agree.) Modern mainstream VR headsets are rife with advertisements. from practically the beginning, thanks to promotional links. ins and sponsorships. Yesterday’s news was just the latest iteration of a long-standing trend.

This iteration, however, has a big Facebook shaped wrinkle. Quest ads are served based on your Facebook profile data, and Facebook’s hyper-personalization is one of its most controversial characteristics – criticized generally as a tool of social division and more specifically for allowing discrimination. . Beyond any larger social effects, if you share a headset with your friends and family, it can just seem invasive for them to see what Facebook thinks you like. You can add multiple accounts to a Quest headset, but the functionality is experimental and it is unclear how many users are familiar with it.

And that raises the third question: How will Facebook and its detractors respond to general concerns about “Big Tech” in the field of virtual reality? Should Facebook, for example, ban certain types of ads – or methods of serving ads – from appearing in headsets? And should consumer protection watchdogs specifically examine how advertisements work within the Oculus platform, which they largely ignored when reviewing Facebook?

It was not difficult to see these debates coming. Facebook has wanted to own the next computing platform for years, and its vision of computing relies heavily on advertising. Oculus founder Palmer Luckey has previously promised that Oculus would not want “Flash ads on you” inside VR, but he (along with Oculus’ other early executives) left the company years ago. Bosworth said in 2015 that the Oculus experience “should include advertisements, because life includes advertisements.”

But Facebook says it’s not just about moving forward with a long-standing blueprint – instead, it promises to review comments as it moves forward with VR advertising. . As virtual reality moves closer to Facebook’s core business, Quest users and developers will see if the company delivers on that promise.




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Facebook is testing ads in its Oculus Quest headset https://reklami.net/facebook-is-testing-ads-in-its-oculus-quest-headset/ https://reklami.net/facebook-is-testing-ads-in-its-oculus-quest-headset/#respond Wed, 16 Jun 2021 23:26:00 +0000 https://reklami.net/facebook-is-testing-ads-in-its-oculus-quest-headset/

Facebook announced today that it is testing headset ads on its Oculus Quest virtual reality platform in the coming weeks. The company will launch the test with Resolution Games’ blaston with other developers.

The move marks the first time that ads will appear in the Oculus VR system. Facebook aims for the test to collect feedback from developers and the community. Going forward, the company plans to expand ads across the entire Oculus platform and its mobile app after incorporating feedback from early testers. You will have the option to open an ad or save the link for later.

Facebook will also provide advice to businesses and developers on placing ads on Oculus. As usual, you will have the option to hide specific ads or businesses so that they don’t appear in the ads and there won’t be any change in the way the business looks. collects and processes user information. Facebook is committed to keeping sensitive data, including Raw images from Oculus sensors and Oculus Move weight or height data on the device. The company has also promised that it will not use motion data, voice interactions, or the content of your conversations to target ads.

Of course, developers will receive their share of any ad revenue that appears in their apps, although it is not clear how much they are receiving. While headset ads are still in the testing phase, Facebook has revealed that it is “exploring new ad formats specific to virtual reality.”


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Learn more about the FTC’s “Made In The USA” – Media, Telecom, Computers, Entertainment https://reklami.net/learn-more-about-the-ftcs-made-in-the-usa-media-telecom-computers-entertainment/ https://reklami.net/learn-more-about-the-ftcs-made-in-the-usa-media-telecom-computers-entertainment/#respond Tue, 15 Jun 2021 09:53:28 +0000 https://reklami.net/learn-more-about-the-ftcs-made-in-the-usa-media-telecom-computers-entertainment/

United States: Learn more about the FTC’s “Made In The USA”

To print this article, simply register or connect to Mondaq.com.

In May, the Federal Trade Commission closed two investigations related to “Made in USA” allegations by traders. Here’s a quick recap.

Alpha brewing operations

In a May 6 letter to Alpha Brewing Operations, the FTC expressed concern that the company may have overestimated the extent to which some of its beer canning lines are made in the United States. The FTC explained that even if a product does not meet the FTC’s “Made in USA” standard, a merchant can still claim that a particular manufacturing process was performed in the United States or that a particular part. was made here.

The FTC – which has not often given guidance on how to use alternative terms (other than “assembled”) – has stated, for example, that “a trader may be able to substantiate an unsuccessful claim. misleading that a product of foreign origin is the product “designed” in the United States. ” The FTC, however, warned that even making a “made in the United States” claim, the distributor should not imply that the product is of American origin.

In the end, the FTC decided not to take action against Alpha Brewing, based (among other things) on the fact that the company has removed all of its claims of American origin unreservedly from all of its marketing materials and informed its resellers and its change staff.

Ghost Bed

In a May 6 letter to GhostBed, the FTC expressed two sets of concerns. First, the FTC has said that some of GhostBed’s marketing materials may have overstated the extent to which all of its products are made in the United States. The FTC explained that, “although some GhostBed products are imported or contain imported components, GhostBed ran advertisements on Google stating that the products were ‘Made in America’ and included unqualified ‘Made in USA’ claims. on social media accounts. “(Note, here, how the FTC highlights the fact that it reviews ads in small spaces as well as a company’s social media posts.) Second, the FTC has stated that some of GhostBed’s marketing materials may not comply with the Textile Product Identification Act and Textile Rules, which require traders to disclose the origin of the product in certain types of advertising material.

The FTC told GhostBed it was appropriate to promote the fact that it employs workers in the United States and offers a line of American-made mattresses and pillows. The FTC, however, cautioned that GhostBed’s marketing materials that promote imported products or products containing imported components must not overestimate the extent to which its products are manufactured in the United States, and must include, were required by law. and textile rules, the appropriate country – origin disclosures.

In order to comply with Section 5 of the FTC Act, as well as the Textile Law and Rules, GhostBed implemented a corrective action plan, which included: (1) removing general claims and unqualified US-origin advertisements, including Google and Facebook advertisements and social media posts; (2) the implementation of a quarterly employee training program; (3) improving the examination of claims of US origin; (4) work with affiliate partners to update and correct complaints; (5) terminate non-compliant partners; and (6) ensure that the “mail order advertisement” contains the required original information. And, again, in light of GhostBed’s turnaround efforts, the FTC has decided not to take action against the company.

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POPULAR POSTS ON: US Media, Telecom, Computers, Entertainment

Article 230 and the future of content moderation

Fenwick & West LLP

The Communications Decency Act of 1996 (CDA) was a landmark law enacted to regulate content on the Internet. The purpose of the legislation was to regulate indecent and obscene material online …


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Monday’s campaign review, 6.14.21 https://reklami.net/mondays-campaign-review-6-14-21/ https://reklami.net/mondays-campaign-review-6-14-21/#respond Mon, 14 Jun 2021 16:00:15 +0000 https://reklami.net/mondays-campaign-review-6-14-21/

Today’s episode of campaign-related news from across the country.

* The Guardian reports that a pro-Trump group called Turning Point USA ran deceptive Facebook ads during the mid-term of 2018 to promote Green Party candidates. The goal, of course, was to divide the left and help elect Republicans.

* Nevada is trying to position itself as a replacement for Iowa in future presidential nomination rounds, but Politics reports that the Silver States “could hardly do worse as a well-oiled alternative.”

* In the Arkansas gubernatorial race, a new super PAC called Freedom and Justice for Arkansas got to work last week, hoping to defeat the former press secretary’s candidacy from the White House, Sarah Huckabee Sanders. The group said it received $ 100,000 in seed money from an Arkansas donor who has not been publicly identified.

* Republican House Conference Speaker Elise Stefanik (RN.Y.) apparently doesn’t scare would-be Democratic rivals: Lawyer Matt Putorti (R) is running for candidacy today and he could benefit from the process of New York redistribution, largely controlled by Democratic state officials.

* A conservative rights group called the American Action Network (AAN) is running ads accusing some Congressional Democrats of voting against Israel’s defense funding. The ads are not true.

* Democratic officials in Montana agreed last week to strengthen Native American influence in state party decisions. The PA reported: “The state party voted last week to establish tribal committees, like the county central committees, whose delegates vote on the platform, rules and party leaders and nominate candidates. for special elections. This decision increases the number of Native Americans involved in the decision. -make to match their proportional share of Montana’s population, party officials said. “

* And in New Hampshire, Jason Riddle, currently accused of participating in the January 6 Capitol Riot, told a local NBC News affiliate that he now plans to run against Rep. Ann Kuster (D ) in the 2022 midterm election. Riddle is apparently still working out some details: During the NBC interview, he said he thought Kuster was in the state legislature, not the state legislature. Congress.


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Internet advertising is a popular tax target for both parties https://reklami.net/internet-advertising-is-a-popular-tax-target-for-both-parties/ https://reklami.net/internet-advertising-is-a-popular-tax-target-for-both-parties/#respond Sun, 13 Jun 2021 13:00:56 +0000 https://reklami.net/internet-advertising-is-a-popular-tax-target-for-both-parties/

Kranz speculated that if a tax were imposed on ads that support Internet streaming services, for example, all streaming services would become subscription-only, making them unaffordable for low-income consumers. And Walczak said some of the bills could run counter to the federal Internet Tax Freedom Act, which is designed to prevent Internet access from being taxed.

Kranz said state lawmakers who believe internet companies are not paying their fair share of taxes should increase corporate taxes at all levels. But these kinds of tax changes don’t arouse public passion like taxes on the Internet.

Garner of Arkansas said he introduced his bill after hearing from a voter, in a post on the lawmaker’s Facebook page, who urged him to address the problem with media ads. social. “Once a person did that, I found out that there was a big discussion around it,” he said in a telephone interview.

“Social media has worked without control. They are not good players in the system, ”he said. “Whether it’s through taxation or other methods, we have to fix the situation. While the legislature has adjourned for the year, the problem is not going away, he said, and he plans to raise it again in 2022.

Across the political spectrum, Connecticut State Representative Anne Hughes, a Democrat who co-chairs the Progressive Caucus, has co-sponsored a sweeping bill that would tax internet companies at least $ 10 billion in advertising revenue. in Connecticut, on a gross income basis, using the Maryland bill as a template.


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The tyranny of metrics kills the need for creativity https://reklami.net/the-tyranny-of-metrics-kills-the-need-for-creativity/ https://reklami.net/the-tyranny-of-metrics-kills-the-need-for-creativity/#respond Sun, 13 Jun 2021 01:30:00 +0000 https://reklami.net/the-tyranny-of-metrics-kills-the-need-for-creativity/

I never liked this phrase attributed to marketing pioneer and former US Postmaster General John Wannamaker. You know the one: “Half the money I spend on advertising is wasted; the problem is, I don’t know which half.

Before the Internet arrived, Wannamaker’s quote was a riddle, a joke, a riddle. But with the advent of internet advertising, it has become a challenge. And traders have adopted it.

Targeted efficiency has become the holy grail. KPIs have been elevated above creativity. Mass culturally resonant campaigns have been replaced by cheap psychographic messages that follow us around the web like stalkers. No more “is this science?” »Vs« is it art? ” debate. Science won and introduced the tyranny of metrics.

However, it seems that the advertising industry is chasing the wrong things. That’s according to the American Association of National Advertisers (ANA), which recently unveiled a survey of metrics important to media executives. The survey identified 39 KPIs and asked media officials to rank them. The odd thing was that the most important KPIs didn’t match the KPIs that respondents used the most.

According to the ANA, marketers agree that the most important KPIs relate to business results or the quality of measurement. They are: the return on advertising expenditure (ROAS); Exposed ROAS (which is expense and increase, using only valid measured exposures as a basis); brand security; lifetime customer value and visible impressions. But wait! These metrics aren’t the ones that marketers pay the most attention to. The metrics that matter most are cost per thousand (CPM); cost per click (CPC); Single scope; Site visits and ROAS – so yes there is an overlap.

ANA Group Executive Vice President Bill Duggan sees a legitimate reason for the discrepancy. “The most used metrics include the ones we’ve all grown up with and used throughout our careers: CPM, Unique Reach,” he says. “Plus, they include metrics that were introduced with digital advertising a generation ago – CPC, site visits. So these are largely inherited metrics. They are relatively easy to obtain. The most important measurements are more difficult. These measures suggest that media management today is directly responsible for business results. Thus, the most used metrics are easier to obtain and the most important metrics are more difficult. Hence the gap. The traders are therefore not mistaken. Just stuck in the past.

Data has an appeal: it provides a facade of certainty in an uncertain world. But a facade, that’s all. The idea of ​​cross-platform measurement and attribution is probably another big setback. Marketers can never measure what’s going on in a consumer’s mind. As Ben Kay, Creative Director and Columnist for Creative Review recently wrote, “The ability to point to facts and figures is delicious addictive. This means that you can now prove that your ad has that reach, or that click-through rate, and that those two numbers are about percent better than the previous quarter… The numbers don’t lie (of course they do. font), so let’s have more of them.

And here is the real problem. A by-product of abandoning creativity for KPIs is consistency. The content may differ, but the shape is defined by the platforms, MPUs and banners served through Google Ad Manager, all fit into small boxes of 300 x 250 pixels or other defined size. Facebook ads follow the Facebook rules. Outbrain teasers are A / B tested according to some clickbait sorceries. The brands may differ, but the ads look remarkably similar. And so nothing comes out. But hey, everything is measurable.

But strategy – and measurement – all hinge on whether the big tech keepers keep playing ball. So when a company like Apple decides to take away app tracking, many marketers suddenly find themselves without the numbers they rely on.

If there’s one industry that should be wary of outsourcing thinking, distribution, and delivery to big tech, it’s advertising. The advertising industry had a front row seat for traditional media pounded by big tech. Strangely, it seems his response was to ask media buyers to throw more money at the tech titans. Ironically, it was the tech titans who turned out to be the best marketers. Google Facebook et al built and bought the tools to get the entire advertising industry addicted to tracking and metrics. They created the market, manufactured the desire, and the advertising industry was sold.


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Reviews | Why did the local news fall apart? Blame the readers. https://reklami.net/reviews-why-did-the-local-news-fall-apart-blame-the-readers/ https://reklami.net/reviews-why-did-the-local-news-fall-apart-blame-the-readers/#respond Sat, 12 Jun 2021 11:00:16 +0000 https://reklami.net/reviews-why-did-the-local-news-fall-apart-blame-the-readers/

Despite all the praise for local news and the importance of preserving it, the dirty secret of newspapers today is that there is not so much local news coverage left to save. A 2018 Duke University study of 16,000 local media outlets (including broadcasters) in 100 communities estimated that only about 17% of articles were truly local (i.e., they had received place in or concerned the local municipality), and just over half were hard news. Another 2018 discovery from Pew found that only 16% of Americans get their news “often” from a newspaper, which further lowers the status of the press. Another marker of the scarcity of local information: Last year, when Facebook looked for local information to include in a new section called “Today in,” it found that one in three users lived in places where it was. there weren’t enough. local news published to support the section. “New Jersey was the worst place to find local news on Facebook, with 58% of users unable to do so on any day of the past month,” Recode reported. Maybe what the Pew respondents were really saying is you can’t miss what’s already gone.

Where has all the local news gone? A few decades ago, publishers raised so much revenue that they invented new sections, including local news, to spend the loot. Many metropolitan newspapers have published weekly sections on computers and technology, weekly TV program guides, independent trading sections filled with page after page stock prices, Sunday magazines, book review sections and tabloids. weekly in suburban counties. the Washington post has previously published a weekly section called “Sunday Source”, designed to appeal to young readers, and police blotter column after column in its “District Weekly” section. Newspapers were cash machines, even in regional markets like Buffalo, NY In his book Ghost the news, Washington post columnist Margaret Sullivan writes that her old journal, the Buffalo News, was once so flush that, for many years, “the New would send a million dollars a week ”to its owner, Warren Buffett’s Berkshire Hathaway. But after the internet destroyed the advertising divide that had protected newspaper revenues for more than a century, editors and publishers reduced the old newspaper, including the locals, to a more basic package to reduce costs.

The decline in local news has been accompanied by the decline in newspaper audiences. In 1940, when the population was less than half that of today, the circulation of American newspapers was greater. Newspapers have lost audience not only because of the Internet, but also cable, television and radio, as well as non-news features found on smartphones. Advertising dollars that once helped support local news have fled to the web, where ads could be better paired with content, sometimes at a lower cost, to sell an advertiser’s products. As Google economist Hal Varian said in 2013, pure news had “very high social value to interested readers” but “low commercial value due to the difficulty of delivering relevant contextual ads.”

There is evidence that quality products at low cost national online news from the New York Times, the Washington post, CNN, NBC and other media have turned readers away who might otherwise participate in local news. Newspapers also appear to have gotten out of the reach of many readers, increasing the cost of subscriptions to cover declining advertising revenue. In 1980, for example, the Washington post billed $ 92 per year for weekday and Sunday home delivery ($ 315 in today’s currency). Today the To post charges $ 1,160 per year for a lower quality product. the To post is not alone, of course. Iris Chyi of the University of Texas notes that many regional newspapers have passed the $ 1,000 per year mark for subscriptions. That’s a lot of money in most family budgets – more than annual subscriptions to Netflix, Hulu, Amazon Prime, Disney +, and HBO Max would all cost you together.

The great masses of readers and advertisers may look down on local news, but that doesn’t make its production a futile move. Dozens of local nonprofit start-ups exist in places such as San Diego, Denver, Santa Cruz, Minneapolis, and Flint, and, with local public radio stations expanding their media footprint, these media are getting the job done. by yeoman. Axios has set up small local information operations in half a dozen cities and promises to expand to others, although one of its founders told the the Wall Street newspaper last year that its localized newsletters would focus on business, technology and education, not politics. One of the country’s best local news sites is in Memphis, where Gannett’s ownership narrows Commercial call press room inspired the founding of the Daily Memphian, a locally-focused, nonprofit news site, in 2018. Started by $ 8.2 million in donations – “philanthropic venture capital,” as some call it – the site now has a newsroom of a size comparable to the Commercial call‘s and nearly 14,000 subscribers paying an average of $ 9.25 per month. Its operators are convinced that Daily Memphian can reach 25,000 paying subscribers to become viable in a few years. But for a metropolitan area of ​​about 1.3 million inhabitants, 25,000 subscribers still represent a relatively thin demographic segment. As recently as 2000, the Commercial call moved 238,000 copies printed on Sunday and over 184,000 daily. Today, its circulation stands at around 52,000 copies on Sundays and 29,000 per day, which can be interpreted as repudiation of the newspaper by the community or disinterest in local news, or both.

Local news advocates like Steve Waldman, co-founder of Report for America, would like local news to be declared a public good – an essential service that no one can make money providing – and free governments to finance it with subsidies, refundable taxes. credits (similar to the federal campaign finance credit on your 1040), tax incentives, government advertising, and other interventions.

You should read Waldman’s pitch in the Washington Monthly, but even if we build such a subsidized and tax-credited operation, can we entice masses of readers to come? Do journalists design local news initiatives that satisfy them and their academic colleagues, but lack appeal to readers? Like my friend Jason pontin, former editor and publisher of Technology review, noted last month, “media types sentimentalize local news because it portrays local journalists as a heroic caste ‘holding the powerful to account’ and binding communities together.” But this ‘fetishization’ of local news ignores the public’s reluctance to pay for the product Local news just isn’t producing a product people need.

Not all studies, monographs, and public policy arguments around the world are likely to appeal to readers. It is telling that two of America’s best and most popular newspapers, the newspaper owned by Jeff Bezos Washington post and the New York Times, have deprioritized local information over the past decades. Maybe they know something the local touts don’t. The groups most enthusiastic about saving and expanding local news are journalists, whose self-interest is evident; types of good government who relish the function of watchdogs of the press; tech giants like Google and Facebook, who have donated millions to local news to disarm critics who claim to have destroyed the press (they haven’t, but that’s another column); politicians like Democratic Senator Maria Cantwell, who view news as “infrastructure”; and academics and foundations who say local coverage is an integral part of a functioning society.

The local news movement will not make much headway until its supporters realize that its main obstacle is on the demand side, not the supply side. It’s not that nobody wants to read local news; it’s just that there aren’t enough people to make it a viable business. Perhaps the glut of local news of yesteryear was the product of an economic crash, a moment that cannot be salvaged. But even if you were to fund local news with taxes and philanthropy, and distribute it to citizens through grants, you should still find a way to get people to read it. Until an editorial genius solves this conundrum, the quest for local news will remain a charitable niche project put forward by journalistic, academic and political elites.

******

Nextdoor is nothing new, so don’t bother me with an email at [email protected] citing it. My email alerts would love to get a job spreading local news. My Twitter sees itself as an international site. The only local copy my RSS feed wants to read is Police Blotter.




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Justice Department Inspector General to investigate Democrats’ secret subpoenas under Trump administration https://reklami.net/justice-department-inspector-general-to-investigate-democrats-secret-subpoenas-under-trump-administration/ https://reklami.net/justice-department-inspector-general-to-investigate-democrats-secret-subpoenas-under-trump-administration/#respond Fri, 11 Jun 2021 19:44:12 +0000 https://reklami.net/justice-department-inspector-general-to-investigate-democrats-secret-subpoenas-under-trump-administration/

Department of Justice BRENDAN SMIALOWSKI / AFP via Getty Images

A report that the Justice Department secretly subpoenaed Democrats’ files in an investigation into leaks during the Trump administration has now sparked a watchdog review.

Justice Department Inspector General Michael Horowitz on Friday announced his office would review “the Department’s use of subpoenas and other legal authorities to obtain communication tapes of members of Congress and individuals affiliates, and the media “when investigating leaks of classified information.

The step took place following a report from The New York Times that the DOJ under former President Donald Trump took the “highly unusual” step of subpoenaing Apple over data from the accounts of House Intelligence Committee Democrats critical of Trump, Representatives Adam Schiff (D-Calif.) and Eric Swalwell (D-Calif.), And seized the files of “at least a dozen people associated with the committee.”

The report sparked a rebuke from Senate Majority Leader Chuck Schumer (DN.Y.) and Senate Judiciary Committee Chairman Dick Durbin (D-Ill.), Who on Friday denounced “the abuse of power. flagrant “and threatened to subpoena former Attorney General Bill. Barr and Jeff Sessions for their testimony, The Washington Post reports.

“The revelation that Trump’s Justice Department secretly subpoenaed the metadata of House Intelligence Committee members and staff and their families, including a minor, is shocking,” Schumer and Durbin said, according to the To post. “This appalling politicization of the Justice Department by Donald Trump and his sycophants must be investigated immediately by both the DOJ Inspector General and Congress.”

Barr distanced himself from subpoenas from Democratic lawmakers in an interview with Politics Friday, saying he was “not aware of any file of a wanted congressman in a leak case” while he was attorney general.

Following the news of the surveillance review, Schiff applauded the move, while adding that the investigation “will not eliminate the need for other forms of oversight and accountability, including public oversight by Congress.”




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The best 5 digital marketing agencies in Philadelphia, PA🥇 https://reklami.net/the-best-5-digital-marketing-agencies-in-philadelphia-pa%f0%9f%a5%87/ https://reklami.net/the-best-5-digital-marketing-agencies-in-philadelphia-pa%f0%9f%a5%87/#respond Fri, 11 Jun 2021 03:06:32 +0000 https://reklami.net/the-best-5-digital-marketing-agencies-in-philadelphia-pa%f0%9f%a5%87/

Below is a list of the best and leading digital marketing agencies in Philadelphia, PA. To help you find the best digital marketing agencies located near you in Philadelphia, PA, we’ve put together our own list based on this list of evaluation points.

Philadelphia’s Best Digital Marketing Agencies:

Our top rated digital marketing agencies in Philadelphia, PA are:

  • Digital momentum – digital marketing agency for small businesses
  • 215 Marketing – dedicated marketing manager
  • Brolik – growth strategist
  • Online Marketing in Philadelphia – one of the largest digital marketing agencies in the world
  • WebFX Philadelphia – award-winning digital marketing solutions provider

Digital momentumdigital marketing experts in Philadelphia, PA

Digital momentum was founded by Mac Frederick, a former Google employee who worked as a consultant for small businesses. Continuing his career, he now helps small businesses in the Philly area attract clients and clients. As a small business itself, Momentum Digital empathizes with and understands the struggles of small business owners. As such, paired with their experience at Google, Mac can certainly do well with your SEO and Google ads. In addition, services like Facebook ads, website design, social media management and public relations are also offered. Schedule a free demo or marketing call now!

Products:
Local SEO, virtual tours, trusted Google photography, and more

LOCATION

Address: 1635 Market St # 1601, Philadelphia, PA 19103
Telephone: 215-876-2954
Website: needmomentum.com

COMMENTS:

“Mac and the team were very responsive to my questions during the discovery phase. With my many questions, they did a screen share with me to answer all of my questions. While it didn’t work, they formulated a step by step process for my brand and were extremely helpful and professional!

215 Marketing

high quality digital marketing agencies in Philadelphia, PA

215 Marketing is your professional digital marketing agency. Recognized as a Google Premier Partner and a Certified Facebook Blueprint Agency, 215 Marketing provides you with a detailed marketing plan ranging from consultations to tactics and impacts your business can expect. They offer programs such as marketing and sales consulting, lead generation programs, CRO and CRM programs. Additionally, their tactics include SEO and Paid Advertising, Email Marketing and Marketing Automation, Display, Retargeting, and Youtube Advertising, to name a few. In addition, they offer these bundled or à la carte offers. Take only what you need and pay with a billing model that’s right for you.

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Website design, development and maintenance, marketing and sales consulting, and more

LOCATION

Address: 1516 N 5th St # 309, Philadelphia, PA 19122
Telephone: 267-319-1191
Website: 215marketing.com

COMMENTS:

“It is a pleasure to work with the entire 215 Marketing team! Very concise and thoughtful based on their recommended marketing strategies around your business business goals! Fast turnaround times – providing us with high quality content and campaigns! -Jessica Roscoe

Brolik

Top Rated Digital Marketing Agencies in Philadelphia, PA

Brolik started in 2004 designing websites and producing local TV commercials and has now grown into a full-service digital marketing agency for small businesses in Philadelphia. Some of their notable customers include Everlast, Comcast, Zeiglers, McDonalds, and Alex’s Lemonade Stand. Additionally, Brolik has always been praised by clients as being proactive, thoughtful and passionate. This digital marketing agency does not let any obstacle slow down the growth of its clients. Always go above and beyond to deliver excellence, truly living off its name Brolik, which means strength. Contact them now!

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Address: 990 Spring Garden St # 301, Philadelphia, PA 19123
Telephone: 267-297-8421
Website: brolik.com

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“Our company was looking for a complete rebranding. The Brolik team listened to our goals and presented a comprehensive project plan to achieve them within a tight deadline. They were professional; Buttoned; and have demonstrated their knowledge and talents throughout the review process. A class organization! – Amy Érianne

Online Marketing in Philadelphia

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Online Marketing in Philadelphia is one of the largest digital marketing companies in the world. With more than 40 offices around the world, they currently keep more than 23,000 active customers worldwide with their 24/7 real-time reporting. They offer services like search marketing, innovative display advertising technology, geolocation, smart websites, social media, live chat, etc. Watch your business grow and increase sales and customers! In addition, Philly Online Marketing is constantly offering new promotions from time to time. Surely a great way to boost your business while saving money! Call them now and take advantage of their free competitive analysis now!

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Address: 150 Monument Rd Suite # 207, Bala Cynwyd, PA 19004
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COMMENTS:

“Brian Brown is an extremely knowledgeable digital marketing consultant. It has been a pleasure to work with him for over 11 years! – Rebecca Griswold

WebFX Philadelphia

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WebFX Philadelphia is one of the country’s leading digital marketing agencies. Therefore, they have partnered with Google, Facebook, and Bing to bring you the latest and greatest marketing solutions available. WebFX boasts a 91% customer retention rate with a dedicated account manager for each customer. Their services include SEO and lead generation, e-commerce solutions, and UX and interactive design and development. Some of their clients include Fujifilm, Subway, Verizon, Stanley, Hilton Hotels and Resorts, and Windstar Cruises. Be one of their many very satisfied customers. Contact them now!

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LOCATION

Address: 325 Chestnut St Unit 800, Philadelphia, PA 19106
Telephone: 215-392-2875
Website: webfx.com/locations/philadelphia-pa/

COMMENTS:

“We’ve been working with WebpageFX for a few years now, and with every interaction I learn something new. They do a great job of staying on top of Google’s ranking trends. – Bernardo Guillaume


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How to start a multi-million dollar online fashion brand https://reklami.net/how-to-start-a-multi-million-dollar-online-fashion-brand/ https://reklami.net/how-to-start-a-multi-million-dollar-online-fashion-brand/#respond Thu, 10 Jun 2021 15:55:54 +0000 https://reklami.net/how-to-start-a-multi-million-dollar-online-fashion-brand/

  • Tori and Chris Gerbig launched Pink Lily, an online women’s fashion store, in 2014 in parallel.
  • The couple reinvested all of their profits in the business and reached $ 4 million in revenue that year.
  • As of May 2021, the $ 65 million brand was selling an average of 11,000 products per day on its site.
  • See more stories on the Insider business page.

Tori Gerbig started selling clothes on eBay in 2011 to pay off student loans while she and her husband Chris worked at their business.

When their son arrived in the fall of 2013, Tori went on maternity leave and started a Facebook group to boost sales. “We’ve had people come shopping from the trunk of my car, our house and our dining room,” she told Insider.

On January 1, 2014, the couple ushered in the New Year with the launch of their e-commerce site, Pink Lily, and set a goal of reaching $ 50,000 in sales that year. They continued to work full time, and overnight and on weekends packed and shipped orders, bought inventory, handled customer service, and marketed their brand.

A stylish look from women's clothing brand Pink Lily.

A stylish look from Pink Lily.

Courtesy of Pink Lily


Four months later, the couple surpassed their goal of $ 50,000. The company was already more successful than expected. Tori quit her job and Chris followed a few months later. They moved their operations from their dining table to their first “warehouse”, a former 1,200 square foot barber shop. They passed space in three months, recruited their sisters and Tori’s mother, and hired their first non-family employee in August. By the end of the year, they had reached $ 4 million in sales.

“You didn’t expect the amount of work going into it,” said Chris, who was also studying his MBA when they launched the site. “It was just crazy. We got up at 2 or 3 in the morning to prepare the orders and do our homework.”

As the Gerbigs grew their business for the first year and a half, they worked 40 to 60 hours per week and on holidays, reinvesting the profits back into the business. “We used all of this just to grow the business,” Chris said. “And we were able to really grow this inventory collection in a very short period of time, which in turn increased sales, revenue, and customer retention.”

A stylish look from women's clothing brand Pink Lily.

Another look from Pink Lily.

Courtesy of Pink Lily


Today their company, based in Bowling Green, Ky., Employs 300 people, operates a retail store and has 200,000 square feet of warehouse space, and the founders say they expect exceed $ 100 million in sales this year. Last year, the brand made $ 65 million in revenue, nearly double the revenue from the previous year, according to documentation seen by Insider.

Tori Gerbig Head

Tori Gerbig is the CEO of Pink Lily.

Courtesy of Pink Lily


Greater variety, wider demographics

Often the most effective way to find the right products for your customers is to sell what you wear yourself. “The easiest way to build the brand is for me to be a customer of the brand,” Tori said.

When she started Pink Lily at the age of 27, she wanted stylish and affordable clothes. “I didn’t really like the stores at our local mall,” she said. “I liked some local shops, but their prices were just a little too high.”

As the brand has grown, the age range of its population has grown, which Tori says is 50% from 25 to 34 and 40% from 18 to 25. Adding a variety of styles, from leggings and cocktail dresses to mom and me swimwear and sets, provides more opportunities for customers to come back instead of buying once or twice a year for special occasions.

“The competition that we have in the market, they are focused only on events and wedding guest dresses,” Tori said. “But then, especially during COVID times when things have been canceled, you limit your customers.”

Pink Lily's team celebrates 1 million Instagram followers

The Pink Lily team celebrates having reached one million Instagram followers.

Courtesy of Pink Lily


Don’t put all your eggs in one basket on social media

When the Gerbigs started, they said, they didn’t have to pay for Facebook ads to get clicks. But today, the algorithms that determine how often people will see a post or ad seem to change more frequently than fashion trends. Tori advised brands to spread their marketing strategies across as many platforms and channels as possible.

Pinterest has been an incredible source of growth for Pink Lily – the brand’s account gets over 10 million monthly views, according to its profile page. In addition, she said, the brand has 1 million people signed up for text alerts and 2 million email subscribers. Most recently, Pink Lily took to viral moments on TikTok with style advice and influential content.

Pink Lily started working with marketing agencies, but has found more success with their in-house marketing team, which now numbers 10 people. “We’re very specific with who we bring into the team,” Chris said. Some employees don’t have decades of marketing experience, but have great energy and understand the brand, he said.

Buying a style makes it a Pink Lily exclusive

As of May 2021, Pink Lily was selling an average of 11,000 products on its site per day, which Insider has confirmed through the documentation. Tori said the brand offers 800 to 1,000 styles per month and is constantly adding new ones. About 70% of the inventory comes from manufacturers who produce exclusive designs for the brand, and 30% is pre-fabricated and purchased in bulk.

When she or her team of seven buyers find a pre-made style that they think will work well, they’ll buy all of the seller’s inventory. This way, the style can only be purchased on Pink Lily, although it was not made exclusively for the brand.

Inside Pink Lily's 160,000 square foot warehouse.

Inside Pink Lily’s 160,000 square foot warehouse.

Courtesy of Pink Lily


Tori interviews her clients to find out what they want

Pink Lily uses the live streaming capabilities of Facebook and Instagram to survey customers in real time and provide insight into the new inventory. Sometimes Tori goes live during a visit to a seller to ask viewers what they think of styles as she browses them.

“We don’t show them all the styles because there’s no way we can show them a thousand different styles every month,” she said, “but we feel what the trends will be up front.” Proven styles like animal prints can skip the survey and go straight to the yes stack. “We pretty much know anything we wear in animal print, they’re going to love it,” she added.

Tori said she noticed a slight age difference between Facebook users, who look older, and Instagram users, who look younger. This can be an advantage to better understand how to adapt styles to these age groups.

620-member ambassador program is the brand’s secret sauce

A stylish look from women's clothing brand Pink Lily.

A stylish look from Pink Lily.

Courtesy of Pink Lily


Pink Lily has over a million followers on Instagram. Part of its large fan base is due to a powerful Ambassador program giving commissions to women who promote the brand on social media. The ambassador program has 620 members and generated $ 7.4 million in sales in the past year, according to a company representative.

Although thousands of people apply to become a Pink Lily Ambassador, the program is selective. The team examines each candidate, looking for positive, supportive women with trusted followers who typically already carry the brand. The engagement rate is more important than the number of subscribers because it is the most effective way to know if someone is having meaningful interactions with their audience that would result in sales. Tori said Ambassadors can earn up to $ 20,000 to $ 40,000 in commissions per month on average.

Exterior of Pink Lily retail store.

Pink Lily’s store.

Courtesy of Pink Lily


A brick and mortar store is nice to have but not necessary

In 2017, the Gerbigs opened their store in Bowling Green. While this has been a good addition to the business for brand awareness and last-minute shoppers, e-commerce traffic far exceeds in-store traffic, they said.

E-commerce “has grown so rapidly and changed so rapidly over the past few years, but in-store shopping has not,” Tori said, adding that they had no plans to expand their business to. retail because their time and energy is better spent. on e-commerce, especially as more and more people have turned to online shopping during the pandemic.

“When an online website literally receives millions of hits per month from satisfied customers,” added Chris, “there’s no way a retail store in a small town in Kentucky could compete with that.”




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