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Chris Chung and the potential of Facebook marketing

Social media marketing has become an essential part of any business marketing campaign as this is where consumers go online in their spare time. The more than four billion social media users provide businesses with a potential market for rapid growth. Social media marketing has also spawned a whole new …

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Walgreens Partners with OpenAP for TV Advertising IDs

What if you saw TV commercials inspired by what you recently bought from Walgreens? To bring its purchase data to a new channel – advanced television – Walgreens Advertising Group (WAG), the advertising technology arm of the retail chain, will integrate the Walgreens first-party identity dataset with OpenID, an advertising …

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How to get more conversions with Facebook ads

I’m willing to bet you already know a lot about Facebook ads. Facebook is still the most used social media platform with around 2.54 billion daily active users. Due to Facebook’s algorithm, unpaid content from family and friends takes priority in user feeds, making Facebook advertising a staple for local …

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Refurbished photo not from airstrike in Gaza Strip

The photographs purporting to show the bombings in the Gaza Strip are not only from the news, but also from actual photographs. Ceasefire on Friday May 21 announced Israel marked a ceasefire between Israel and Hamas after more than 10 days of fighting in the Gaza Strip. Due to widespread …

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Refurbished photo not from Gaza airstrikes

A photo purporting to show a bombing in the Gaza Strip is not only from the news, it is not even a real photo. On Friday, May 21, a ceasefire was announced in Israel, marking a truce between Israel and Hamas after more than 10 days of fighting in the …

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The pencil will help improve return on advertising spend (ROAS)

Pencil, the Creative AI organization supported by Sequoia India’s Surge program, today reports the accessibility of another service that allows small businesses and startups to access the equivalent stage of “Machine Generated Creative” (MGC) as big brands, which is interesting, to keep things fair. . The pencil will help improve …

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A beginner’s guide (with examples)

This post was sponsored by Paved. The opinions expressed in this article are those of the sponsor. Relevant targeting, increased engagement and higher ROI – now is the time to expand your marketing strategy to include high performing newsletter ads. Newsletter sponsorships are one of the most effective ways to …

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