Online Advertising – Reklami http://reklami.net/ Mon, 21 Jun 2021 23:44:15 +0000 en-US hourly 1 https://wordpress.org/?v=5.7.2 https://reklami.net/wp-content/uploads/2021/05/reklami-icon-150x150.png Online Advertising – Reklami http://reklami.net/ 32 32 Facebook throws more spaghetti at the wall https://reklami.net/facebook-throws-more-spaghetti-at-the-wall/ https://reklami.net/facebook-throws-more-spaghetti-at-the-wall/#respond Mon, 21 Jun 2021 14:54:00 +0000 https://reklami.net/facebook-throws-more-spaghetti-at-the-wall/

A 3D printed Facebook logo is placed on a keyboard in this illustration taken on March 25, 2020. REUTERS / Dado Ruvic / Illustration

WASHINGTON, June 21 (Reuters Breakingviews) – Facebook (FB.O) joins the audio war – with a cover version. Mark Zuckerberg’s company on Monday launched Live Audio Rooms, its version of the Clubhouse real-time chats app Read more. It’s a bit like throwing spaghetti against a wall and seeing what sticks, but with online advertising set to increase 22% year-over-year in 2021, according to GroupM, the $ 935 billion social network. of dollars has nothing to lose.

Clubhouse has attracted several clones, even as its own star fades. The previous Silicon Valley darling who capitalized on exclusive talks with singer Drake saw downloads drop below 1 million in April, a drop of nearly 90% since its peak in February, according to Sensor Tower. Microsoft-owned Twitter (TWTR.N) and LinkedIn (MSFT.O) have also launched wannabes.

For Facebook, grabbing users by the ear is another way to attract ad spend from more marketers. Its advertising revenues jumped 46% in the first quarter, year over year. Last week, he started running ads around the world on Instagram Reels, his tribute to the TikTok video service. If Live Audio Rooms fails, Facebook investors will hardly notice. Clubhouse supporters cannot say the same. (By Gina Chon)

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Irish Civil Liberties Council sues for data privacy breach – JURIST – News https://reklami.net/irish-civil-liberties-council-sues-for-data-privacy-breach-jurist-news/ https://reklami.net/irish-civil-liberties-council-sues-for-data-privacy-breach-jurist-news/#respond Sat, 19 Jun 2021 21:25:18 +0000 https://reklami.net/irish-civil-liberties-council-sues-for-data-privacy-breach-jurist-news/

Dr Johnny Ryan, Senior Fellow of the Irish Civil Liberties Council (the Council) filed a lawsuit on Wednesday in Hamburg District Court over secret files. While the lawsuit specifically targets tech giants such as Google, Facebook, Twitter and Amazon, as well as mobile phone service providers, it is more broadly aimed at challenging online advertising and “real-time auctions.”

In a press release, the council explained that secret files are collections of information about internet users, which may include information about a user’s mental health, location, political views, religion, finances. and children’s health needs. Real-time auctions broadcast these records to “thousands of businesses”. Subsequently, “automated auctions take place in real time for the advertising spaces contained on a website while it is being loaded”. The Board has included a plethora of industry documents as evidence indicating that technical measures are not in place to restrict the use and sharing of records by businesses.

The Council said data breaches through records used in real-time auctions occur “hundreds of billions of times a day,” each time violating the General Data Protection Regulation (GDPR). However, GDPR enforcement officials have taken no action to end such practices for three years.

Under Article 13 of the GDPR, Internet users whose personal data is collected must receive various information from the data collector, in particular the name and contact details of the data controller, the purpose of the personal data and, if relevant. , the intention of the controller to transfer the personal data of this user to a third party. Pursuant to Article 12 (1) of the GDPR, the controller must “take appropriate measures to provide” such information “relating to the processing to the data subject in a concise, transparent, intelligible and easily accessible form, in using clear and simple language ”.

Article 26 (2) provides that where there are two or more data controllers, “the essence of the device” must be “made available to the data subject”.

Ryan commented:

These secret files about you – based on what you think are private – could cause an algorithm to get you off the shortlist for your dream job. A retailer can use the data to offer you a higher price online. A political group could target you with [personalized] disinformation.

If the lawsuit is successful, the online advertising industry will have to stop stalking Internet users through secret files.


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Google’s online advertising business set to face its biggest regulatory threat in the EU by year-end https://reklami.net/googles-online-advertising-business-set-to-face-its-biggest-regulatory-threat-in-the-eu-by-year-end/ https://reklami.net/googles-online-advertising-business-set-to-face-its-biggest-regulatory-threat-in-the-eu-by-year-end/#respond Sat, 19 Jun 2021 04:44:25 +0000 https://reklami.net/googles-online-advertising-business-set-to-face-its-biggest-regulatory-threat-in-the-eu-by-year-end/

The Google Alphabet unit could face its biggest regulatory threat, as EU antitrust regulators set to open a formal investigation into its lucrative digital advertising business before the end of the year, officials said. people familiar with the matter.

This would mark a new front for the European competition authority against Google. Over the past decade, he fined the company more than 8 billion euros ($ 9.8 billion) (approximately Rs. 72,661 crore) for blocking competitors in online shopping. , Android smartphones and online advertising.

An EU investigation would focus on Google’s position vis-à-vis advertisers, publishers, middlemen and rivals, one of the people said, indicating further scrutiny of the case. French antitrust agency concluded last week.

Last year, Google generated $ 147 billion (roughly Rs 10.8 lakh) in revenue from online advertising, more than any other company in the world. Ads on its properties, including search, YouTube, and Gmail, accounted for the bulk of sales and profits.

About 16% of the revenue came from its display or network business, in which other media companies use Google technology to sell advertisements on their website and apps.

Both units are under fire. The US Department of Justice, joined by some states, sued Google last year for abusing its dominance in search ads. A Texas-led group of states in a subsequent lawsuit focused on anti-competitive behavior on the network side of the house.

Last week, France settled with Google $ 268 million (roughly Rs.1987 crore) and various liabilities over similar allegations related to network activity, and the unit is also to work closely with the regulator. UK competition over upcoming software changes as part of a settlement reached days later.

The Commission declined to comment. Google did not immediately respond to a request for comment.

A new EU investigation could end up targeting Google’s entire advertising empire. EMarketer market research expects Google to control 27% of global online ad spend this year, with 57% for search ads and 10% for display.

While the numbers don’t seem monopolistic at first glance, advertisers and rivals argue that Google’s various software plays a role in so many facets of the market that the company cannot be avoided.

They say Google is taking advantage of the dependence of buyers, sellers and middlemen on it to extract high fees from all sides and prevent its rivals from competing fairly.

In a questionnaire sent to Google competitors and third parties earlier this year and consulted by Reuters, the EU watchdog asked whether advertisers receive discounts when they use Google intermediaries, which allow advertisers to advertisers or multimedia agencies purchase advertising inventory from many sources.

The Commission should close current cases before starting new ones, said Thomas Hoppner, a partner at Hausfeld law firm, who is advising several plaintiffs against Google.

“From a practitioner’s perspective and from an industry perspective, it seems just as important to end Google’s local search and job search investigations when other authorities have opened investigations into Google’s adtech, ”he said.

© Thomson Reuters 2021



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Google’s EXCLUSIVE adtech activity set to be officially investigated by the EU by the end of the year – sources https://reklami.net/googles-exclusive-adtech-activity-set-to-be-officially-investigated-by-the-eu-by-the-end-of-the-year-sources/ https://reklami.net/googles-exclusive-adtech-activity-set-to-be-officially-investigated-by-the-eu-by-the-end-of-the-year-sources/#respond Fri, 18 Jun 2021 18:33:00 +0000 https://reklami.net/googles-exclusive-adtech-activity-set-to-be-officially-investigated-by-the-eu-by-the-end-of-the-year-sources/

BRUSSELS, June 18 (Reuters) – Alphabet’s unit (GOOGL.O) Google could face its biggest regulatory threat, as EU antitrust regulators prepare to open a formal investigation into its lucrative business as a digital advertising before the end of the year, people familiar with the matter said.

This would mark a new front for the European competition authority against Google. Over the past decade, he fined the company more than 8 billion euros ($ 9.8 billion) for blocking competitors in online shopping, Android smartphones and online advertising. line.

An EU investigation would focus on Google’s position vis-à-vis advertisers, publishers, middlemen and rivals, one of the people said, indicating further scrutiny of the case. French antitrust agency concluded last week.

Google made $ 147 billion in revenue from online advertising last year, more than any other company in the world. Ads on its properties, including search, YouTube, and Gmail, accounted for the bulk of sales and profits.

About 16% of the revenue came from its display or network business, in which other media companies use Google technology to sell advertisements on their website and apps.

Both units are under fire. The US Department of Justice, joined by some states, sued Google last year for abusing its dominance in search ads. A Texas-led group of states in a subsequent lawsuit focused on anti-competitive behavior on the network side of the house.

France settled last week with Google for $ 268 million and various commitments over similar allegations related to network activity, and the unit is also to work closely with the UK competition regulator on software changes. to come as part of a settlement reached a few days later. Read more

A sign is seen at the entrance to the Google retail store in the Chelsea neighborhood of New York, the United States on June 17, 2021. REUTERS / Shannon Stapleton

The Commission declined to comment. Google did not immediately respond to a request for comment.

A new EU investigation could end up targeting Google’s entire advertising empire. EMarketer market research expects Google to control 27% of global online ad spend this year, of which 57% is on search ads and 10% on display.

While the numbers don’t seem monopolistic at first glance, advertisers and rivals argue that Google’s various software plays a role in so many facets of the market that the company cannot be avoided.

They say Google is taking advantage of the dependence of buyers, sellers and middlemen on it to extract high fees from all sides and prevent its rivals from competing fairly.

In a questionnaire sent to Google competitors and third parties earlier this year and consulted by Reuters, the EU watchdog asked whether advertisers receive discounts when they use Google intermediaries, which allow advertisers to advertisers or multimedia agencies purchase advertising inventory from many sources. Read more

The Commission should close current cases before starting new ones, said Thomas Hoppner, a partner at Hausfeld law firm, who is advising several plaintiffs against Google.

“From a practitioner’s perspective and from an industry perspective, it seems just as important to end Google’s local search and job search investigations when other authorities have opened investigations into Google’s adtech, ”he said.

($ 1 = 0.8399 euros)

Reporting by Foo Yun Chee; edited by David Evans

Our Standards: Thomson Reuters Trust Principles.


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OctoHub launches a new automated solution to place the little ones https://reklami.net/octohub-launches-a-new-automated-solution-to-place-the-little-ones/ https://reklami.net/octohub-launches-a-new-automated-solution-to-place-the-little-ones/#respond Thu, 17 Jun 2021 23:28:52 +0000 https://reklami.net/octohub-launches-a-new-automated-solution-to-place-the-little-ones/

CALGARY, Alberta and SAN DIEGO, June 17, 2021 (GLOBE NEWSWIRE) – OctoHub is proud to announce the release of smart software to automate digital marketing for small businesses.

Digital marketing and online advertising has been an area in which large companies have had all the resources to dominate, putting their products and services first. Now thanks to OctoHub, small business owners can also play in this critical space to survive and thrive.

“OctoHub is a game-changer for small business owners who once found capturing, managing and outsourcing their digital marketing a stressful part of their business,” said Jeanne Cummings, Director of Growth.

CEO Scott Sanderson said, “In light of these tough times for small businesses, we really wanted to help them grow out of this successful business, so we created a solution that manages all aspects of their digital marketing and even guarantees results from a small budget. Google Ads campaign. Now, for a fraction of the cost of using consultants or staff, any small business can afford to have a smart automated system that runs and manages their digital marketing campaigns for them, working 24/7. , monitoring, alerting and reporting on progress. Without a contract and no setup fees, any business can start to be found more often and compete with competitors who have much larger budgets, without any agency or consulting fees. “

The team has an integration of proprietary Google Ads algorithms and has white-labeled its solution with consultants and agencies under the ShopToIt brand, helping agencies deliver guaranteed immediate results to their clients.

About OctoHub: A smart software service that automates digital marketing for budget-conscious small businesses, to reduce complexity, increase ROI, and allow small businesses to focus on serving their customers.

For more information, please contact media@getoctohub.com


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Successful growth, recent trends and demand from top key vendors like AppNexus, BidSwitch, BlueKai, Eyeota, Advertising.com – The Courier https://reklami.net/successful-growth-recent-trends-and-demand-from-top-key-vendors-like-appnexus-bidswitch-bluekai-eyeota-advertising-com-the-courier/ https://reklami.net/successful-growth-recent-trends-and-demand-from-top-key-vendors-like-appnexus-bidswitch-bluekai-eyeota-advertising-com-the-courier/#respond Thu, 17 Jun 2021 04:57:18 +0000 https://reklami.net/successful-growth-recent-trends-and-demand-from-top-key-vendors-like-appnexus-bidswitch-bluekai-eyeota-advertising-com-the-courier/

A final publication from SearchMoz on the world Online ad exchange platform market makes an assessment of existing opportunities and the current market landscape. It also offers in-depth insights into the global online ad exchange platform market. Updates and detailed analyzes on the corresponding segments influence the market, which has been meticulously discussed. The main objective of the said market is to offer the existing proprietary information on the evolution of the market during the analysis period, from 2021 to 2027.

Significant market indicators pertaining to the development of the global online ad exchange platform market have been presented here in this report, which includes value chain analysis, annual growth rate (CAGR), l supply chain analysis and year-over-year growth (YoY). analysis of the said market in the years to come. This market research is able to provide the readers with information on the factors that drive the demand for products / services from online ad exchange platforms. It also offers details on quantitative development opportunities over the analysis period, 2021 to 2027.

Get a free sample report:

https://www.researchmoz.us/enquiry.php?type=S&repid=2870300

Main key players:

AppNexus, BidSwitch, BlueKai, Eyeota, Advertising.com, DTScout, Improve Digital, Google, Rubicon Project

Market segment by type, the product can be divided into
Show ads
Video ads
Mobile Ads
Other

Market segment by Application, divided into
Advertisers
Editors

The Online Ad Exchange Platform Market industry is intensely competitive and fragmented owing to the presence of several established players participating in various marketing strategies to expand their market share. Suppliers available in the market compete against each other on the basis of price, quality, brand, product differentiation and product portfolio. Suppliers are increasingly emphasizing product personalization through customer interaction.

Further, the report presents a penetrating overview of several regions, such as North America, Latin America, Asia Pacific, Europe, and India. A detailed summary focused on productivity, types of product or service along with its characteristics gives readers insightful insights into the competition in the global Online Advertising Exchange Platforms Market. The report thus targets the competitive landscape of industries to understand competition at the national and global level.

Request a rebate from our industry expert at @:

https://www.researchmoz.us/enquiry.php?type=D&repid=2870300

What does the research report suggest:

  1. Market definition of the global online ad exchange platform market along with the analysis of various influencing factors such as drivers, restraints, and opportunities.
  2. In-depth research into the competitive landscape of the global online ad exchange platform market.
  3. Identification and analysis of micro and macro factors will effect the growth of the market.
  4. A comprehensive listing of the major market players operating in the global Online Ad Exchange Platforms Market.
  5. Analysis of different market segments such as type, size, applications and end users.
  6. It offers a descriptive analysis of the supply and demand chaining in the global online ad exchange platform market.
  7. Statistical analysis of some significant economic facts.

Finally, Porter’s Five Theory and SWOT analysis have also been used to analyze market data. The major projects accepted by renowned players for better penetration of the online advertising exchange platform market are also a key part of this study. Market dynamics such as drivers, restraints and opportunities have been presented along with their corresponding impact analysis.

Investigate:

https://www.researchmoz.us/enquiry.php?type=E&repid=2870300

* If you need more than these, let us know and we will prepare the report based on your requirement.

About ResearchMoz

ResearchMoz is the one-stop online destination to find and purchase market research reports and industry analysis. We meet all of your research needs spanning all verticals with our extensive collection of market research reports. We provide our services to all sizes of organizations and across all industry sectors and markets. Our research coordinators have in-depth knowledge of reports as well as editors and will help you make an informed decision by giving you unbiased and in-depth report information that will meet your needs at the best price.

For more information, please contact:

SearchMoz

Mr. Rohit Bhisey,

Phone. : + 1-518-621-2074

United States-Canada Toll Free: 866-997-4948

Email: sales@researchmoz.us

Press release: https://www.researchmoz.us/pressrelease

Follow me on: http://amarketresearchreports.blogspot.com/


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VEON acquires AdTech in Russia https://reklami.net/veon-acquires-adtech-in-russia/ https://reklami.net/veon-acquires-adtech-in-russia/#respond Wed, 16 Jun 2021 07:15:00 +0000 https://reklami.net/veon-acquires-adtech-in-russia/

Acquisition of an OTM automated advertising platform with regionalization plans AdTech deployment via VEON mobile operators from Russia

AMSTERDAM, June 16, 2021 / PRNewswire / – VEON Ltd. (NASDAQ and Euronext Amsterdam: VEON), one of the world’s leading providers of connectivity and Internet services, announces it has acquired a majority stake in OTM, a technology platform for the automation and planning of advertising purchases online in Russia.

VEON’s investment in OTM will significantly strengthen Beeline’s position in the AdTech market and allow VEON to expand OTM’s operations to other markets served by VEON’s mobile operators. The acquisition builds on the ongoing transformation of VEON into a digital operator.

OTM is one of the largest independent AdTech players in Russia, both in terms of turnover and volume of online advertising inventories managed by its platforms. Since its inception in 2010, the OTM platform has grown into one of the largest players in the Russian AdTech market, partnering with almost all of the major advertising agencies and offering a full range of award-winning programmatic products. As part of the VEON group, OTM will remain a separate operating company managed by its current management team, playing an important role in the growth of VEON’s AdTech business.

“AdTech is an important area of ​​growth in all online communities and is essential for the future of mobile services,” says Kaan Terzioglu, CEO of VEON. “This transaction will strengthen the AdTech services provided by Beeline Russia, as well as a platform for VEON’s expansion into this rapidly growing market through our other digital operators. The digital advertising market in Russia should go from $ 4 billion at $ 6 billion in five years and VEON plans to be part of that market expansion. “

George held, Executive Vice President of Digital Development and New Business, Beeline Russia, added: “Providing AdTech services is a strategic focus for VEON, where its use alongside Big Data and AI technologies can make a significant contribution to development. market and offer for advertising agencies and advertisers. The acquisition of the majority stake in OTM, a major player in the AdTech market, provides VEON with the skills of a highly experienced team, as well as strong relationships with advertising agencies and advertisers. The acquisition is critical as the entire industry is moving towards a scenario where cookies are not being used and the combined efforts of mobile operators and AdTech companies will propel businesses to new horizons. ”

About VEON

VEON is a global connectivity and digital services provider listed on NASDAQ and Euronext Amsterdam serving nine countries, which together are home to 9% of the world’s population. Our businesses are transforming lifestyles with technology-driven services that provide opportunities in some of the world’s fastest growing emerging markets.

For more information visit: https://www.veon.com

Warning

This press release contains “forward-looking statements” as defined in Section 27A of the US Securities Act of 1933, as amended, and Section 21E of the US Securities Exchange Act of 1934, as amended. Forward-looking statements are not historical facts and include statements relating, among other things, to expectations regarding the benefits of the acquisition of OTM and the expansion of VEON’s AdTech business. Forward-looking statements are inherently subject to risks and uncertainties, many of which cannot be predicted with precision and some of which may not even be anticipated by VEON. The forward-looking statements contained in this press release speak only as of the date of this press release. VEON does not undertake to update publicly, except as required by US federal securities laws, any forward-looking statements to reflect events or circumstances after these dates or to reflect the occurrence of unforeseen events.

Contact information

Communication & Investor Relations
Nik Kershaw
[email protected]
+31 20 79 77 200

SOURCE VEON SA

Related links

https://www.veon.com


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36Kr provides abbreviated video marketing solutions for https://reklami.net/36kr-provides-abbreviated-video-marketing-solutions-for/ https://reklami.net/36kr-provides-abbreviated-video-marketing-solutions-for/#respond Tue, 15 Jun 2021 11:00:00 +0000 https://reklami.net/36kr-provides-abbreviated-video-marketing-solutions-for/

BEIJING, June 15, 2021 (GLOBE NEWSWIRE) – 36Kr Holdings Inc. (“36Kr” or the “Company”) (NASDAQ: KRKR), a leading brand and pioneering platform dedicated to serving participants in the emerging new economy. China, today announced that the company has provided customized abbreviated video marketing solutions for Volkswagen Group China (“Volkswagen”) under Volkswagen’s 2021 Marketing Program with 36Kr.

As part of this marketing program, 36Kr created a short 8-minute video on the topic of the possibilities and imagination of smart automobiles, in which she also transparently showcased Volkswagen’s technology, ideas and vision. on future transport. This personalized and professionally produced video content is distributed through the 36Kr mobile app and various distribution networks, and has attracted massive audiences as well as audience interactions. The Abbreviated Video Marketing Solution is an integrated and important part of Volkswagen’s overall marketing program with 36Kr as it moves from a pure car maker to a travel service provider.

36Kr launched its abridged video content last year. Driven by the production of high quality digital content of 36Kr, this initiative quickly gained ground. To date, 36Kr has produced over 150 video programs, covering a variety of topics including technology, business, finance and economics, education, and personal growth. Abbreviated video content is a significant addition to the 36Kr content matrix, which now consists of text, image, video, audio and live streaming with a focus on the new Chinese economy space as well as the lifestyle of the younger generation.

In addition, 36Kr has developed an extensive and efficient content distribution network across various mainstream third-party social platforms, including Bilibili, Douyin, Xigua, Xiaohongshu, and Weixin Video. By the end of the first quarter of 2021, 36Kr had attracted over 4.5 million subscribers and generated 60 million total video views across all platforms with third-party traffic. More and more users and customers are increasingly recognizing the value of abbreviated video content of 36Kr, and some elite brands have entered into collaborations with 36Kr for content marketing programs moving towards abridged videos. .

Mr. Dagang Feng, Co-President and CEO of 36Kr, said, “We are excited about the significant progress we have made with our short video business initiatives. The success of Volkswagen’s video marketing program illustrates 36Kr’s ability to deliver a full range of content marketing solutions to customers, further validating the value and brand power of the 36Kr platform. We believe 36Kr’s fast growing video marketing initiatives will propel continued growth in our user traffic, strengthen user engagement, raise our revenue cap, and strengthen our core competencies as a leading platform for business content and service offerings geared towards the growth of the new economy in China. We are convinced that 36Kr is well positioned to seize the immense commercialization opportunities with the rise of short video in the digital content industry.

About 36Kr Holdings Inc.

36Kr Holdings Inc. is a leading brand and pioneering platform dedicated to serving new economy participants in China with a mission to empower new economy participants to do more. The company started its business with high-quality new economy-focused content offerings, covering a variety of Chinese New Economy industries with various distribution channels. Taking advantage of the traffic brought by high-quality content, the Company has extended its offerings to business services, including online advertising services, value-added business services and subscription services to meet the needs. evolving businesses in the new economy and the upgrading needs of traditional businesses. The company relies on a comprehensive database and strong data analysis capabilities. With diversified service offerings and the significant influence of its brand, the company is well positioned to continuously capture the high growth potential of China’s new economy.

Safe Harbor Declaration

This announcement contains forward-looking statements within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended. These forward-looking statements are made under the “safe harbor” provisions of the United States Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by words such as “will”, “expects”, “ anticipates “,” “future”, “intends”, “plans”, “believes”, “estimates”, “potential”, “continuing”, “in progress”, “targets”, “direction” and statements similar. The Company may also make written or oral forward-looking statements in its periodic reports to the United States Securities and Exchange Commission (the “SEC”), in its annual report to shareholders, in press releases and other written materials and in oral statements made by its officers, directors or employees to third parties. All statements that are not historical facts, including statements about the beliefs and expectations of the Company, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties. A number of factors could cause actual results to differ materially from those contained in any forward-looking statement, including, but not limited to, the following: the objective and strategies of the Company; the future business development of the Company, its results of operations and its financial condition; relevant government policies and regulations relating to our business and industry; the Company’s expectations regarding the use of the proceeds of this offer; the Company’s expectations regarding demand and market acceptance for its services; the Company’s ability to maintain and improve its brand; the Company’s ability to deliver high quality content in a timely manner to attract and retain users; the Company’s ability to retain and hire quality in-house writers and editors; the Company’s ability to maintain cooperation with third party professional content providers; the Company’s ability to maintain relationships with third party platforms; general economic and trade conditions in the world and in China; possible disruptions to business activities caused by natural or man-made disasters; and the assumptions underlying or related to all of the above. Further information regarding these and other risks, uncertainties or factors is included in the documents filed by the Company with the SEC. All information provided in this press release and in the attachments is as of the date of this press release, and the Company does not undertake to update any forward-looking statement, except as required by applicable law.

For investor and media inquiries, please contact:

36Kr Holdings Inc.
Investor Relations
Phone. : +86 (10) 5825-4188
Email: ir@36kr.com

The Piacente Group, Inc.
Jenny Cai
Phone. : +86 (10) 6508-0677
Email: 36Kr@tpg-ir.com

The Piacente Group, Inc.
Brandi Piacente
Phone: + 1-212-481-2050
Email: 36Kr@tpg-ir.com


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Disappearance of browser cookies could create a golden age of digital marketing – TechCrunch https://reklami.net/disappearance-of-browser-cookies-could-create-a-golden-age-of-digital-marketing-techcrunch/ https://reklami.net/disappearance-of-browser-cookies-could-create-a-golden-age-of-digital-marketing-techcrunch/#respond Mon, 14 Jun 2021 15:02:09 +0000 https://reklami.net/disappearance-of-browser-cookies-could-create-a-golden-age-of-digital-marketing-techcrunch/

According to who you ask, the digital advertising industry is counting the minutes until the day of the end or entering an exciting new era for engaging with consumers. Apple’s iOS 14.5 update, which effectively ends automatic registrations for online tracking and data collection, is finally here, and Google is aiming to phase out third-party cookies next year.

The future could see a wave of innovations that help consumers opt out of data collection. It is therefore up to the advertising industry to find ways to encourage these educated and empowered consumers to re-register.

It remains to be seen whether these changes set digital advertisers back 15 years or pave the way for more fruitful interactions with customers. But one thing is clear: it is huge. Allowing users to decide what browsing data can be collected, by whom and under what circumstances is a move that will change the direction of the advertising industry.

But the new leadership must not drive digital marketers into oblivion, failure or poverty. In fact, it is quite the opposite.

With a few short-term strategy changes – and a longer-term plan that recognizes that people realize the value of their data online – advertisers can form a new kind of relationship with consumers. It can be based on trust and the open exchange of value.

It’s up to advertisers to seize, accept and reap the benefits of the changes to come. Because with iOS 14.5, the depreciation of cookies and regulations such as GDPR and CCPA, an era ends and a new one begins. There is a new seat at the table in the grand bargaining session between advertisers and tech giants. It is occupied – for the first time – by the user.

The short-term strategy

Advertisers can cope with big changes in the short term by implementing several steps.

To get started, developers need to update their Application SDKs to support Apple’s new SKAdNetwork solution, then verify attribution on each channel. For example, after SDK updates, verify that the number of installs reported from your Facebook ads matches the number of installs you see reported in the App Store Developer Console or your analytics provider. prefer.


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It can get more complicated the more you use channels, but it’s important to check all the reports for your advertising channels. It’s also important to set your conversion value, as this is the key to getting granular insight into your ad campaigns and ensuring that the right entity controls the flow of information.


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Google offers UK role in change https://reklami.net/google-offers-uk-role-in-change/ https://reklami.net/google-offers-uk-role-in-change/#respond Sat, 12 Jun 2021 07:10:09 +0000 https://reklami.net/google-offers-uk-role-in-change/

LONDON – Google is offering UK regulators a role to oversee its phase-out of ad-tracking technology from its Chrome browser, in a set of commitments the tech giant is proposing to implement at scale global to avoid a competition investigation.

The UK competition watchdog has investigated Google’s proposals to remove so-called third-party cookies, fearing they could hurt digital advertising competition and boost the company’s market power.

To address concerns, Google on Friday offered a set of commitments, including giving the Autorité de la concurrence and the markets a monitoring role while the company designs and develops replacement technology.

“The emergence of tech giants like Google has presented competition authorities around the world with new challenges that require a new approach,” said Andrea Coscelli, chief executive of the watchdog.

The Competition and Markets Authority will work with technology companies to “shape their behavior and protect competition for the benefit of consumers,” he said.

Google’s promises also include “substantial limits” on how Google will use and combine individual user data for digital advertising purposes and a commitment not to discriminate against rivals in favor of its own advertising businesses with new technology.

If Google’s commitments are accepted, they will be implemented globally, the company said in a blog post.

Third-party cookies – code snippets that record user information – are used to help businesses target advertising more effectively to support free online content such as newspapers. However, they are also a long-standing source of privacy concerns, as they can be used to track users across the Internet.

Google has rocked the digital advertising industry with plans to remove third-party cookies, raising concerns that new technologies will leave even less room for online advertising competitors. The plan is to replace “individual identifiers” with techniques that hide users in large online groups based on their interests while maintaining the privacy of web browsing histories.

The competition watchdog will seek comments from other tech and digital advertising players on Google’s commitments until July. Then, he will decide to accept Google’s offer and close the competition file.

Google is grappling with a wave of antitrust investigations in Europe. The UK offer came days after resolving another case involving its digital advertising business, when it agreed to pay the French antitrust watchdog $ 268 million for abusing its “dominant” position in online advertising.

Google France chief legal officer Maria Gomri said in a blog post this week that Google has been working with the French watchdog for two years on issues related to ad technology, including the platform known as Google Ad Manager. She wrote that the commitments made in the negotiations “would make it easier for publishers to use the data and use our tools with other advertising technologies.”

After testing in the coming months, the changes will be rolled out more widely, some of them globally, Gomri said. She did not specify which changes would apply outside France.

The French authority’s investigation was prompted by complaints from Rupert Murdoch’s News Corp., the French press group Le Figaro and the Belgian Rossel La Voix. Le Figaro then withdrew its complaint.

US tech giants are increasingly scrutinized in Europe and elsewhere over their business practices. Germany has become the latest country to investigate Google, using increased powers to scrutinize digital giants.


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