Online Advertising – Reklami Mon, 20 Jun 2022 15:32:59 +0000 en-US hourly 1 Online Advertising – Reklami 32 32 Online Advertising Platform Market to See Massive Growth by 2031 – San Juan Independent Mon, 20 Jun 2022 15:32:59 +0000

Market reports has recently released a new study in its database which highlights the in-depth analysis of the market with the future prospects of Online advertising platform market. The study covers important data that makes the research document a handy resource for managers, industry executives and other key people who get a ready-to-access, self-analyzed study and charts and charts to help understand market trends, market drivers and challenges. Some of the key players mentioned in this research are Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, Tencent

Segment by Type– Display Advertising– Interstitial Advertising– Mobile Advertising– Social Media Advertising– OtherSegment by Application– Personal– Enterprise– Government– Other

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Pre-Post COVID-19 Impact on Global Online Advertising Platforms Market

COVID-19 is an infectious disease caused by the most recently discovered new corona virus. Largely unknown before the outbreak began in Wuhan, China in December 2019, COVID-19 escalated from a regional crisis to a global pandemic in just weeks.

Additionally, production and supply chain delays were also witnessed in the second quarter, which posed a challenge to the online advertising platform market as end-user industries were still not operating at their full capacity.

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What are the market issues in the online advertising platform?

Changing regulatory landscapes, operational barriers, and the emergence of alternative technologies are all impacting the online advertising platform industry.

What are the different types of Online Advertising Platform Market?

Based on type, the Online Advertising Platform market is split into [Type]. In 2022, the segment held the largest share.

Who are the Leading Key Players in the Online Advertising Platform Market?

Facebook, Google, WordStream, Sizmek, Marin Software, DataXu, BaiDu, WeiBo, Twitter, Tencent

Who are the major end users of Online Advertising Platform Market?

The Online Advertising Platform Market is split into [Application] other end users.

Which region is the most profitable for Online Advertising Platform Market?

Emerging economies in the Asia-Pacific region will be the lucrative markets for online advertising platform products. .

What is the current size of the online advertising platform market?

The current Global Online Advertising Platform market size is estimated at USD XX in 2022.

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North America is the region’s largest market for Online advertising platform.

North America includes countries like the United States, Canada, and Mexico. North America is the second largest consumer and producer of electricity after Asia-Pacific. The United States and Canada, which are among the largest consumers in this region and the world, account for the largest share of the Online advertising platform market.

Secondary research:

This research study made extensive use of secondary sources, directories, and databases such as Hoover’s, Bloomberg BusinessWeek, Factiva, and OneSource to identify and collect information helpful for technical, market-oriented, and business study of the global Portable Generators market . Other secondary sources included company annual reports, press releases and investor presentations, white papers, certified publications, articles from recognized authors, manufacturers’ associations, trade directories and databases. of data.

Primary research:

Various sources from the supply and demand side were queried during the primary research process to obtain qualitative and quantitative insights for this report. Key sources included industry experts from core and related industries, as well as preferred suppliers, manufacturers, distributors, technology developers, researchers, and organizations from all segments of this industry’s value chain. . To obtain and verify critical qualitative and quantitative information, in-depth interviews were conducted with various key informants, including key industry participants, subject matter experts, C-level executives from key market players, and industry consultants. sector.

Market size estimation

The total size of the Online Advertising Platform market has been estimated and validated using top-down and bottom-up approaches. These methods have also been widely used to estimate the size of various market sub-segments. The following research methodologies have been used to estimate the market size:

Extensive secondary research has been used to identify key industry players.

The revenue generated by the major players in the molecular diagnostics market has been determined by primary and secondary research.

All shares, breakdowns and percentage breakdowns have been calculated using secondary sources and confirmed using primary sources.

TABLE OF CONTENTS OF Online Advertising Platforms Market Report


1.1 objectives of the study
1.2 definition
1.3 inclusions and exclusions

1.4 market scope
1.5 years considered
1.6 currency
1.7 limits
1.8 stakeholders
1.9 summary of changes

2.1 research data

2.2 Market Breakdown and Data Triangulation
2.3 scope
2.4 impact of covid-19 on the industry
2.5 market size estimation



4.1 Exciting Opportunities in the Online Advertising Platform Market
4.2 Online Advertising Platform Market, by Region
4.3 North America Online Advertising Platform Market, by End User and Country
4.4 Online Advertising Platform Market, by Application
4.5 Online Advertising Platforms Market, by End User

5.1 presentation
5.2 covid-19 health check
5.3 path to recovery

5.4 covid-19 economic evaluation
5.5 market dynamics

5.6 trends
5.7 market map
5.8 average price of online advertising platform
5.9 trade statistics
5.8 value chain analysis
5.9 technological analysis
5.10 pricing and regulatory landscape

5.11 Online Advertising Platform: Patent Analysis
5.14 analysis of the carrier’s five forces


6.1 Presentation
6.2 Emergency
6.3 First/Continuous

7.1 Presentation
7.2 Residential
7.3 Commercial
7.4 Industrial


8.1 Presentation
8.2 North America
8.3 Asia-Pacific
8.4 Europe
8.5 Middle East and Africa
8.6 South America

9.1 Strategies of key players
9.2 Top Five Players Market Share Analysis
9.3 Market assessment framework
9.4 Top Five Market Players Revenue Analysis
9.5 Business Rating Quadrant
9.6 Mapping Startup Competitive Leadership
9.7 Competitive Scenario

10.1 Key Players
10.2 Startup/SME players

11.1 Views of industry experts
11.2 Discussion Guide
11.3 Knowledge Store
11.4 Customizations available
11.5 Associated reports
11.6 Author Details

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Evolution of Digital Marketing and Importance of SEO in Online Advertising Fri, 17 Jun 2022 18:33:09 +0000

The shift from conventional media featuring newspapers, TV shows, flyers, ads, and banner ads to advanced newsletters, online entertainment, Google ads, and other important types of computer-based media has been both fast and huge.

With the approach of administrations like MySpace and Bebo in the mid-2000s, big names and brands came to use these well-established online entertainment scenes to post funny individual photos, snippets of their views and small collections or movie spoilers.

Either way, promotion on MySpace and Bebo has never been more important than it seems to be on Facebook, Instagram, Pinterest, LinkedIn, Twitter and TikTok today, especially with the introduction of the power plant. Utah SEO is one of the best companies for digital marketing and SEO services.

The advanced space has developed to allow potential customers to examine your image in light of your site and your computerized promotional efforts. You can bet they have a ton of experience with your organization long before they hit you.

Basic information about digital marketing:-

Digital marketing is so much more than site, email and web-based entertainment. It also incorporates content distribution, multi-purpose enhancement, and information review. It’s a mixed drink of everything, with each fixing having its new meaning in the mix.

To continue working without computerized enhancement is to maintain a plant without giving it air, water and sun. Indeed, you have taken care of business! If you want to grow your business, advanced advertising is protecting your kitty to do it right. Computerized promotion is also a popular job skill if you are a job seeker or looking to make a lifelong change.

In any case, before you start shooting in the dark, you need to know the basic ideas of computerized presentation. You can join an online program that covers the essentials. In a perfect world, it is prescribed to enroll in a high-level computerized presentation course that will give you more knowledge.

Basic story about digital marketing:-

Now that we have perceived the exceptionally fundamental importance of computerized promotion, let us try to trace its starting points and keep an eye on its development till today – a brief look at the historical background of computerized presentation .

Today, the open doors accessible in computerized promotion are perpetual; no one should miss these amazing open houses as they can possibly boost business development.

With nearly a billion ordinary web entertainment users, it’s essential for entrepreneurs and advertisers to know the top computerized promotion ideas, retain existing customers and attract new ones.

Computerized promotion is otherwise known as web presentation. To put it clearly, computerized advertising alludes to the enhancement of articles or administrations on a computer or electronic medium; it uses computerized channels to attract designated customers and organizations.

Evolution of Digital Marketing:-

The internet-based world is changing so rapidly that it is sometimes difficult to keep our advertising efforts aligned with what is relevant at this time. Before, customers remembered organizations for their dynamic interaction while purchasing another item or administration.

Nevertheless, the Internet-based stage currently allows for the creation of customer content. Data sharing, audits and tributes are available to everyone before they even consider using your image. This currently removes the trust of the sales rep who was once considered the master of data.

digital marketing , similar to all other industries, continues to progress with the development of new advances. It’s important to stay on top of improvements to keep in touch with your crowd, but in addition to understanding the historical context of the field to fully see the value of current methods and systems.

Here, we’ll talk about the development of the Advanced Presentation, expectations for its future, and examples to prioritize moving forward.

how SEO has become an important part of online advertising.

Improving website design represents search engine optimization. In the simplest terms, great SEO improves your visibility on the web. This means that the more people see your site, the more your web traffic increases and the better your chances of giving your article or administration to more people.

This is the meaning of Utah SEO for your company: referencing offers you the possibility of being the answer to possible customer requests. Authority, then, instills trust in the brand, which ultimately instills brand devotion.

While asking the question why is SEO really good for business, the answer is that SEO attracts new customers and allows you to expand your business relationship with those customers because of the trust that you established with them.

Importance of SEO in Online Advertising :-

Improving SEO is a key part of online advertising on the grounds that individuals conduct billions of searches consistently, often for commercial purposes to search for item and jurisdiction data. main concern.

However, query items have evolved over the past few years to provide customers with easier answers.

Also, note that highlights like rich results and knowledge panels in query items can increase noticeability and provide customers with more data about your organization directly in the results.

All in all, SEO is the foundation of a complete promotion environment.

Basic Operation of SEO:-

SEO comprises of different procedures, activities, and best practices, all of which have the ultimate goal of improving your site’s standing in web search tools – that’s why it’s categorized as “site improvement.”

There are two types of SEO: on-page and off-page. On-page SEO includes everything you control on your own site to work on your rankings. This alludes to things like site speed, presence of taglines, header text, and more. Again, off-page SEO includes anything that is done on different sites that could impact your rankings. Overall, this principal alludes to joins.

It requires investment, SEO insights, and successful execution of ideal on- and off-page SEO variables to streamline your site for high web crawler rankings. Assuming your overall site strength or singular page SEO is more impressive than all others.

Website optimization is important because it maintains the fairness of indexed listings. This reduces the ability to control these results as much as one might expect, so that the destinations appearing for each search are there because they should be there. Hard work and a site that demands visitors with a high crawler ranking, so if your webpage meets those standards, you’ll have a better chance of appearing in the results.

Customers trust web crawlers, and getting a better position in web search engine rankings tells people that your web page is a valid source.

Conclusion :

The development of online entertainment promotion scenes has become an important part of creating social signals that are essential to any computerized SEO presentation effort. Perhaps you are unaware that the rise of various virtual entertainment channels provides web advertisers like you with a wider showcase to boost brand awareness on the web. Your site’s ranking on the crawler can have a major effect on your customer and the rate of lead acquisition and conversion for your website.

Web-based entertainment promoting coordinated site design improvement procedures is viable in building a site’s natural traffic. There are different models of virtual entertainment advertising that will influence how IT advertisers attempt their mission of improving site design to support their lead age cycle and site conversion rates this year.

Competition watchdog to target online retailers and ‘dark models’ Thu, 16 Jun 2022 05:03:16 +0000

The Australian consumer regulator will target online marketplaces and sellers who attempt to manipulate customers using ‘dark patterns’ over the next 12 months under new chairwoman Gina Cass-Gottlieb, who has called for tougher penalties and safety mechanisms more proactive.

Ms Cass-Gottlieb, who replaced former chairman and digital platform critic Rod Sims in March, named online marketplaces among the regulator’s top three product priorities for the coming year in a speech delivered on Thursday.

She added that the regulator would also not shy away from tackling emerging challenges such as online advertising, after securing a $44.7 million fine against Trivago in April for misleading consumers with algorithms. complex.

ACCC President Gina Cass-Gottlieb

Speaking at the Australian Competition and Consumer Commission’s National Consumers’ Congress in Sydney on Thursday, Ms Cass-Gottlieb announced the product safety watchdog’s priorities for the year ahead and called a less responsive protection model and tougher penalties for breaches.

In addition to child product safety and battery-related risks, online marketplaces are a top priority for the regulator, she said.

“The transition to online shopping that was underway before the pandemic has only accelerated,” Ms Cass-Gottlieb said.

“We will conduct online monitoring of online marketplaces and continue our engagement with them, extend the benefits of the Product Safety Pledge to which a growing number of online platforms have committed, and contribute to greater consistency of international practices. »

The Australian Product Safety Commitment is a voluntary initiative that commits online businesses to certain product safety responsibilities and reports. Online giants Amazon Australia, eBay Australia and have been signatories since its launch in 2020 in response to the rapid growth of e-commerce.

Australia relies on voluntary commitment in the absence of a general safety provision prohibiting the sale of dangerous goods, which is common in other developed countries. This means that the ACCC identifies safety issues once they are already in the market or, in some cases, when a consumer has already been harmed.

Cass-Gottlieb and the ACCC want Australia to take a more proactive approach instead.

“Introducing a general safety provision that incentivizes manufacturers to ensure the safety of their products would allow us to move away from this reactive model and take more effective enforcement action for unsafe products,” he said. she declared.

The watchdog will also continue to probe online advertisements, deceptive practices and so-called “dark models” that attempt to exploit or pressure consumers into buying.

The Consumer Policy Research Center published research on dark patterns in Australia last week, finding that they are widespread and often prompt consumers to spend more and provide more personal information online.

Ms Cass-Gottlieb said manipulative and misleading advertising and marketing practices in the digital economy will be an “area of ​​focus” for the ACCC.

“While these advertising and marketing techniques are not new, we are seeing technology make them more sophisticated, widespread, and capable of distorting or ignoring consumer choice,” she said.

“The ACCC’s recent case against Trivago, which focused on the use of algorithms to deceive consumers, is a prime example of the ACCC’s ability to tackle complex emerging practices.”

The regulator sued Trivago, successfully arguing that the hotel price aggregation site misled customers through its advertising and ranking algorithm, which favored paying the company a cost-per-cost fee. higher clicks.

Encouraged by the decision and the similar heavy penalties imposed on Volkswagen ($125 million), Telstra ($50 million) and the Australian Institute of Professional Education Pty Ltd ($153 million), the ACCC Chairman said the regulator “will continue to seek significant and growing means.” enforcement sanctions against businesses for breaching Australian consumer law”.

The ACCC’s product safety priorities go hand-in-hand with its compliance and enforcement priorities, which were released in March.

Do you know more? Contact James Riley by email.

Controlling aggressive selling | Trade Standard Editorials Sun, 12 Jun 2022 17:10:00 +0000

New guidelines tightening disclosure standards in advertisements, especially those aimed at children, on all major media platforms are long overdue. Under the new rules, penalties for misleading advertisements have been linked to the definition of such offenses and to the punitive measures provided for in Article 2(28) of the Consumer Protection Act. For manufacturers, advertisers and endorsers, the penalties are Rs 10 lakh for the first offense and Rs 50 lakh for a second offence. The Central Authority for Consumer Protection can also prohibit an endorser of misleading advertising for up to one year, and three years in the event of a repeat offence. Two other critical points about the new guidelines are that they clearly define “bait” and “free claims” advertising and set strict limits on advertising to children, including those with celebrity endorsements. The guidelines also require that a disclaimer be published in the same language as the claim made in the advertisement and that the font used be the same as that used in the claim.



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Letter: Oppose changes to digital advertising Fri, 10 Jun 2022 13:00:49 +0000

The Digital Advertising Competition and Transparency Act is one of DC’s most important pieces of legislation, but you probably haven’t heard of it.

It aims to untie the streamlined web that allows small businesses to compete through online advertising. This would introduce intermediaries into the digital advertising buying process, increase costs and reduce the effectiveness of internet advertising.

As the small business owner of Miller Girls PetCare Service, I can attest to how digital advertising has empowered us. Through online advertising with a limited budget, I am able to place relevant marketing materials in front of potential clients. No marketing effort has a better return on investment or a lower barrier to entry. This allowed me to get immediate feedback from consumers, which allowed me to adapt my business strategy. I can’t imagine running a small business without it.

Congress is jeopardizing this, but there has been almost no media coverage. If this bill passes, it could be the biggest national story in years. Small businesses need online advertising, and journalists shouldn’t let Congress win without highlighting the negative impact of this bill.

Saudi Arabia bans foreigners from advertising online without a license Wed, 08 Jun 2022 14:57:06 +0000

The commission said it had monitored violations committed by a number of foreigners, including expatriates and visitors, on social media and after reviewing their data, it was found that they had committed violations, including lack of business records or licenses and were not part of a licensed business entity or foreign investment institution.

“In coordination with the Ministry of Commerce, a circular will be generalized to commercial establishments asking them not to deal with offending non-Saudi advertisers or to invite them to events marketing products, services and goods,” the commission added. in a press release.

According to Saudi regulations, including broadcast media, e-commerce and anti-commercial concealment systems, non-Saudis are not allowed to conduct unlicensed business for their own account.

Violation of these rules is considered a crime punishable by five years in prison and a maximum fine of SR5 million. Earlier this month, Saudi authorities banned a famous Arab Snapchat influencer from advertising for posting tobacco-promoting videos through her social media accounts. The celebrity was fined SR400,000 for unlicensed advertising.

Why You Need A Digital Marketing Agency To Take Your Business To New Heights Mon, 06 Jun 2022 21:16:00 +0000

In a world where technology is constantly growing and evolving, it is important for businesses to keep up with the latest trends in order to stay competitive. And that’s where digital marketing comes in. A digital marketing agency can help your business by creating and executing a marketing plan to reach your target audience online. They have the expertise and knowledge to help you navigate the digital landscape and find the right strategies to reach your customers.

What is Digital Marketing?

Digital marketing is a broad term that encompasses a variety of online marketing activities, such as search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and web marketing. social media. Essentially, these are all the techniques you can use to promote your business online.

If you want to succeed with digital marketing, you need to partner with a reputable digital marketing agency. They can help you create and execute a plan that will reach your target audience and help you achieve your business goals.

What is SEO?

SEO is short for “search engine optimization”. It is a process of improving the visibility and ranking of a website or web page in search engine results pages (SERPs). The higher your website appears in search results, the more people are likely to visit it.

SEO is one of the most effective online marketing strategies because it helps you target your ideal customers. When people search for keywords related to your business, you want your website to appear first. And this is where an SEO agency can help you. They will use the latest techniques and tools to help improve your website’s ranking in search results.

What is CPC?

PPC is an abbreviated form of “pay-per-click”. This is a form of online advertising where companies pay a fee each time someone clicks on one of their advertisements. PPC is an effective way to reach your target audience because you only pay when someone actually clicks on your ad. And, if done correctly, it can be a very profitable way to market your business online.

What is Content Marketing?

Content marketing is a process of creating and distributing high quality content to attract and engage your target audience. The goal of content marketing is to build relationships with your customers and potential customers by providing them with valuable, relevant, and engaging content.

What is Social Media Marketing?

Social media marketing is the process of using social media platforms, such as Facebook, Twitter, and LinkedIn, to build relationships and engage with your target audience. Social media marketing is about creating a community of customers and potential customers interested in what you have to offer.

What is a digital marketing agency and how can it help your business?

A digital marketing agency will have a team of experts who are well versed in all the latest digital marketing trends and strategies. They will also be able to offer you valuable information and advice based on their years of experience working with companies like yours.

Additionally, a great digital marketing agency will be aware of all the latest changes in the digital landscape. They will know about new platforms and techniques that you may not be familiar with and can help you get the most out of them.

Working with a digital marketing agency has many benefits, including:

  • Increased visibility for your business: A digital marketing agency can help you get your business in front of more people by implementing effective SEO strategies and using other online marketing tactics.
  • Increased reach and engagement: Digital marketing agencies can help you reach and engage with a wider audience through various channels, including social media, email marketing, and more.
  • Improved ROI: With their experience and expertise, digital marketing agencies can help you get a better ROI from your marketing campaigns.
  • Access to the latest tools and trends: Digital marketing agencies keep up to date with the latest tools and trends in the digital marketing world, so you can be sure your campaigns are using the most effective strategies.
  • More time to focus on other areas of your business: Working with a digital marketing agency frees up your time and allows you to focus on other aspects of your business.

Digital marketing is essential for any business that wants to succeed online. And, by partnering with a reputable digital marketing agency, you can ensure your business is on the right track. If you’re looking to take your business to the next level, a digital marketing agency is a great option. Contact Ignite digitala SEO company in San Diego today to learn more about how we can help you achieve your goals.

Fraudulent advertisements see their financial impact increase by 20% and reach $120 billion in losses in 2022 / Digital Information World Sat, 04 Jun 2022 21:00:00 +0000

The online advertising industry has been a boon for some small businesses, but it has also created many opportunities for fraud and scams. ANA has just released its Marketing 360 newsletter, which highlights some of the damage caused by ad fraud due to the fact that it’s the kind of thing that could potentially end up putting the issue in the right context.

With all of that said and now dismissed, it’s important to note that various fraudulent advertising practices have cost the industry over $120 billion in 2022. That’s a worrying 21% increase from the roughly $95 billion than it cost last year, and considering that 18% of all online traffic is comprised of bots, that number is not surprising, if not alarming.

Another analysis from Juniper Research was a little more conservative, estimating annual losses of $100 billion by 2023. It still recorded around $50 million in lost revenue and unnecessary costs for ad companies. , and non-human robots play a major role in this regard.

The prevalence of ad fraud coupled with the sudden removal of access to third party data from multiple sources is creating issues for the advertising industry, all considered and considered. Click injection, install farming, and ad stacking are all frequently used, but despite this being the case, industry leaders have yet to be able to find an effective solution for this.

The advertising industry is all about efficiency, so every penny wasted on fraudulent ad purchases results in less revenue growth. Such ads also massively harm the user experience, so this is clearly an issue that affects everyone equally. Many other publications like Atlantic and Forbes have also commented on this problem, so we could see it becoming mainstream, which would probably speed up the search for a solution. Until then, the ad industry and everyone who depends on it will just have to hope for the best.

Read next: New report finds over 60% of consumers have no interest in virtual goods

Shelby County Newspapers, Inc. Wins 74 APA Awards – Shelby County Reporter Thu, 02 Jun 2022 13:37:09 +0000

By ALEC ETHEREDGE | Chief Editor

COLOMBIAN – Shelby County Newspapers Inc. received 74 Alabama Press Association Media Awards for its work across advertising, editorial and magazine platforms in 2021.

The APA released the top three winners in each category for the year on Tuesday, May 24, after Illinois judged the work of local newspapers and their products earlier this year. A total of 52 publications submitted 1,858 entries in this year’s version of the annual competition.

In the editorial competition, the Shelby County Reporter won 36 prizes, including 10 for first place, 12 for second place and 14 for third place.

The publicity contest received 25 other prizes, including 10 for first place, eight for second place and seven for third place.

Shelby County Newspapers Inc. also operated five magazines in 2021 and received 13 awards for its work in Shelby Living Magazine, Homewood Life Magazine, Hoover’s Magazine, Mountain Brook Magazine and Vestavia Hills Magazine.

The magazines received six awards for first place, six for second place and one for third place.

The Alabama Press Association will announce 12 more honors at its APA Media Awards Banquet on June 25 in Orange Beach, including the winner of this year’s Overall Achievement Award for each division.

Below is a summary of each winning piece in the different categories:

Editorial competition

-First place in Best Layout and Design category

-First place in the Best In-Depth News Coverage category for “Tornadoes” by Alec Etheredge and Emily Sparacino

-First place in the Best Local Sports Column category for “In the end, it’s just a game, but it’s the one that helps with healing” by Alec Etheredge

-First place in the Best News Photo category for “Matthew Blount’s father, Barry Blount in front of his son’s gravestone” by Keith McCoy

-First place in the Best Sports Photo category for “Cam Crawford horizontally at the dunk” by Keith McCoy

-First place in the category Best special section – Newsprint for “Profile” by staff

-First place in Best Coverage of Breaking News Online for “Major Flooding Event Hits Shelby County” by Alec Etheredge

-First place in the category Best use of social media for “Instagram Reels” by staff

-First place in the category Best use of a video under 2 minutes for “Polar Express reel” by Meg Herndon

-First place in the category “Best use of a video longer than 2 minutes” for “Election Forums” by Keith McCoy

-Second place in the Best In-Depth News Coverage category for “Chelsea school system by Emily Sparacino and Alec Etheredge

-Second place in the Best Editorial category for “Weathering the storm together” by Alec Etheredge

-Second place in Best Human Interest Column category for “COVID-19 Does Not Discriminate” by Daniel Holmes

-Second place in the Best Editorial Column or Commentary category for “Workers not lazy, just tired” by Michelle Love

-Second place in the Best Sports News In-Depth Coverage category for “Oak Mountain Championship Run” by Alec Etheredge

-Second place in the Best Spot News Photo category for “House flattened by tornado” by Alec Etheredge

-Second place in the Best Sports Photo category for “Catching a dynasty” by Keith McCoy

-Second place in the Best Photo Essay category for “Number Juan” by Keith McCoy

-Second place in Best Niche Post category for “Profile” by Staff

-Second place in the Best Coverage of Breaking News Online category for “Tornado breaking news cover” by Alec Etheredge and Emily Sparacino

-Second place in the Best Podcast Series category for “Shelby County Live Pregame Show” by Alec Etheredge

-Second place in the category Best use of a video under 2 minutes for “October Haunted House” by Meg Herndon

-Third place in the Best Spot News category for “Tornadoes rip through county” by Alec Etheredge

-Third place in the category “Best News Feature Story Coverage” for “Couple rescued from the rubble of a collapsed trailer following a tornado” by Alec Etheredge

-Third place in the Best Editorial Column or Commentary category for “My New Perspective on COVID-19” by Alec Etheredge

-Third place in the Best Sports News In-Depth Coverage category for “Thompson State Championship Coverage” by Alec Etheredge

-Third place in the Best Sports Reporting category for “Dad finds his son at a football game” by Alec Etheredge

-Third place in the Best Photo category for “A woodworker shapes a wooden bowl” by Keith McCoy

-Third place in the Best News Photo category for “Alabaster July Fourth celebration” by Keith McCoy

-Third place in the Best Spot News Photo category for “Waterlogged” by Keith McCoy

-Third place in the Best Sports Photo category for “Never wavered” by Keith McCoy

-Third place in the Best Photo Essay category for “Path of destruction” by Alec Etheredge and Keith McCoy

-Third place in the Best Niche Publication category for “Football” by Alec Etheredge

-Third place in the Best Use of Social Media category for “Football Pregame Show” by Alec Etheredge

-Third place in the category Best use of a video under 2 minutes for “9-11 reel” by Meg Herndon

-Third place in the category Best use of a video longer than 2 minutes for “Shelby County Live Pregame Show” by Alec Etheredge

Publicity contest

-First place in the category Best Single Ad ½ page and under, black and white for “Southwest Water” by Rhett McCreight

-First place in the best individual advertisement on ½ page, black and white category for “CPAP Plus” by Jessica Caudill

-First place in the best regularly scheduled special section – newsprint or glossy paper category for “Profile 2021” by staff

-First place in the Best Original/Creative Idea category for “Lawn Mower For Sale” by Daniel Holmes

-First place in the Best Display Ad category for “Lawn Mower For Sale” by Daniel Holmes

-First place Best Niche Publication for “Shelby County Football” by Staff

-First place in the Best Use of Humor category for “Lawn Mower For Sale” by Daniel Holmes

-First place in Best Online Advertising Presentation for “” by Staff

-First place in the Best Innovative Online Advertising category – Single ad for “CreActive” by Tori Montjoy

-First place in the Best Online Revenue Builder category for “Digital Subscriptions” by Meg Herndon

-Second place in Best Single ½ Page Ad, Black & White Category for “The Shelby County Chamber – Small Business Awards” by Staff

-Second place in the Best Print Newspaper Promotion category for “Profile 2021” by Staff

-Second place in the Best Original/Creative Idea category for “Vulcan Termite” by Rhett McCreight

-Second place in Best Classifieds category for “Wimberly Apartments” by Staff

-Second place in Best Signature Page category for “Oak Mountain State Champs” by Staff

-Second place in the category Best use of humor for “Alabaster For Tomorrow” by Tori Montjoy

-Second place in Best Innovative Online Advertising category – Unique ad for “DaySol Coffee” by Rhett McCreight

-Second place in the Best Online Revenue Builder category for “SCR Daily Email” by Staff

– Third place in the category Best Single Ad ½ page and less, black and white for “Valleydale Animal Clinic” by Rhett McCreight

-Third place in Best Individual ½ Page Advertisement, Black & White category for “The Shelby County Chamber – Tourism Awards” by Staff

-Third place in the best individual advertisement on ½ page, color category for “Alabaster For Tomorrow” by Tori Montjoy

-Third place in the Best Advertising Campaign category for “Health Services, Inc.” by staff

-Third place in the category Best signature page for “Veterans Day” by staff

-Third place in the Best Niche Publication category for “THS Calendar” by staff

-Third place in Best Innovative Online Advertising category – Single Ad for “Bug Out Training” by Rhett McCreight

magazine contest

-First place in the Best Personality Profile category for “A Family Man” from Vestavia Hills Magazine by Madoline Markham and Blair Ramsey

-First place in the Best Business Feature category for “A Clean Start” from Hoover’s magazine by Amy Ferguson

-First place Best Photo Essay for Shelby Living’s “Running Free” by Denise George and Madoline Markham

-First place for Best Individual Website for

-First place in the Best Overall Design category for Vestavia Hills Magazine

-First place in the Best Travel Feature category for “Rediscover Gatlinburg” from Vestavia Hills Magazine by Christiana Roussel

-Second place in the Best Single Feature Story category for “A Mission in High Gear” from Vestavia Hills Magazine by Madoline Markham

-Second place in the Best Personality Profile category for Homewood Life Magazine’s “Everyone’s Favorite Mailman” by Melanie Peeples and Kathryn Bell

-Second place in the Best Photo Essay category for Shelby Living’s “In the Dark” by Klint Rhodes and Madoline Markham

-Second place in the Best Single Ad category for “Collectif & Co.” by staff

-Second place in the Best Travel Feature category for “The Great Carolina Outdoors” from Vestavia Hills Magazine by Christiana Roussel

-Second place in the Best Culinary Feature category for “Cookie Cheer” from Vestavia Hills Magazine by Sara Guven and Karen Askins

-Third place in Best Internal Ad or Self-Promotion category for “Subscribe Now” by Staff

The carbon footprint of brands’ online advertising campaigns, fifty-five Tue, 31 May 2022 14:59:58 +0000

Results include recommendations to significantly reduce environmental impact

fifty-five, a global MarTech consultancy that enables brands to fully unite and optimize siled data across all channels to drive business results, today announces the results of a study it conducted on the carbon impact of advertising campaigns, with a main focus on digital. This study is the first iteration of a global and collaborative approach that allows brands to work together on their digital and energy transformation. The study, together with the measurement methodology and best practices for reducing this impact, is available as an open source tool, allowing anyone to access and leverage it to drive environmental improvements in relates to their digital marketing efforts.

“We have chosen to release this study with the methodology as open source so that it can be shared and leveraged by everyone in the industry,” said Robin Clayton, US Managing Director for Fifty-Five. “Our goal is to encourage the advertising industry to collaborate and think about ways to ultimately help the sector to activate concrete levers to reduce the footprint of campaigns. Eventually, the goal will be to extend the scope of the study to other types of advertising campaigns, including television, radio, print media, outdoor advertising, etc., for use cases and a wider impact. »

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Global warming due to human activity forces all companies to reduce their carbon footprint. However, the reality of this situation comes up against a major obstacle: the lack of precise and reliable data on the real carbon “cost” of goods and services. At the same time, the digital ecosystem is responsible for more than 3.5% of global greenhouse gas emissions and is growing at a rate of 6% per year, more than global civil aviation.

“We, as an industry, need to collaborate on this critical issue to help establish guidelines and best practices for brands, publishers and ad technology providers to follow,” said Brian O’Kelley, veteran of advertising technology and co-founder and CEO of Scope3. , the source of truth for supply chain emissions data. “I’m thrilled to see Fifty-Five taking a leadership role in the movement to measure the carbon impact of advertising campaigns and how to address it to decarbonize advertising. I look forward to working with Fifty-Five to help drive this forward.” this important initiative.

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The fifty-five study presents the issues related to the carbon footprint of a theoretical campaign and offers recommendations on the best ways to reduce its negative impact. To determine this, fifty-five relied on existing work and a methodology for calculating greenhouse gas (GHG) emissions, based on an indicator common to all sources of emissions, namely the mass of CO2 equivalent (CO2eq). According to estimates by Fifty-five, a single digital campaign can generate more than 70 tons of CO2eq, equivalent to the carbon footprint of about seven people for a year.

The study then highlighted approaches a company could take to reduce emissions by nearly 50% and, in one case, 70%. These recommendations include, among other things, prioritizing reasoned filming, optimizing video content and running campaigns over Wi-Fi over mobile networks.