Facebook (FB) Introduces Ads to Instagram Store Tab

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Facebook (NASDAQ: FB) announced:

Today, we’re launching Instagram Store tab ads globally to make it easier for people to discover and buy brands when they’re already in the mood to browse.

These ads will appear as thumbnails on the home page of the Instagram Store tab. Clicking on the ad takes you to the Product Details page, where you can learn more about the item, view additional images, and browse other products from the brand. You can also save the product to your wishlist or share it with friends. You can also hide or flag the ad.

“I’ve had the most success serving ads in an environment where the consumer is already in a buying mindset, which the Shop tab naturally attracts. The more often I can present myself to the consumer with this mindset, the better my ROI potential.
– Hannah Gardner, Senior Associate of Acquisition Marketing at Away

Ads will be deployed in countries where the Instagram Store tab is available.

Instagram Shop was launched last year and is our fully dedicated shopping area. There people can discover and buy new trends, see the latest products, and support small businesses – all in one place. And for sellers, this surface allows them to present their products to more people.

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