Facebook announced today that it is testing headset ads on its Oculus Quest virtual reality platform in the coming weeks. The company will launch the test with Resolution Games’ blaston with other developers.
The move marks the first time that ads will appear in the Oculus VR system. Facebook aims for the test to collect feedback from developers and the community. Going forward, the company plans to expand ads across the entire Oculus platform and its mobile app after incorporating feedback from early testers. You will have the option to open an ad or save the link for later.
Facebook will also provide advice to businesses and developers on placing ads on Oculus. As usual, you will have the option to hide specific ads or businesses so that they don’t appear in the ads and there won’t be any change in the way the business looks. collects and processes user information. Facebook is committed to keeping sensitive data, including Raw images from Oculus sensors and Oculus Move weight or height data on the device. The company has also promised that it will not use motion data, voice interactions, or the content of your conversations to target ads.
Of course, developers will receive their share of any ad revenue that appears in their apps, although it is not clear how much they are receiving. While headset ads are still in the testing phase, Facebook has revealed that it is “exploring new ad formats specific to virtual reality.”