Facebook announced that it is testing in-game ads for Oculus VR devices on select titles.
Having already been tested on the Oculus mobile app last month, Facebook has announced that the next phase will involve “a little test of announcements in the helmets.” It would start with blaston by Resolution Games and “a few more developers to be deployed over the next few weeks.”
While Facebook Reality Labs says their main goal is to “Bringing more people into virtual reality, advancing the consumer experience and advancing our longer-term augmented reality initiatives; ” they are also exploring new ways for developers to generate revenue, a key part of building a standalone platform. “Which can support a variety of business models that unlock new types of content and audiences.” “
More details on when the ads might become more widely available will be revealed once developer and community feedback is received. “We can’t wait to hear what you think about it, so please don’t hesitate to contact Oculus Support to share your feedback. “
“Ads are most effective when they are of high quality and relevant. For this reason, Oculus ads will follow Facebook’s advertising principles, the first of which is “build for people first”. It’s also important that users can manage the ads they see, which is why we include controls to hide specific ads or completely hide ads from an advertiser. Users can also access more detailed advertising preferences from any ad through our “Why am I seeing this ad?” »Interface. As our testing progresses, we’ll continue to listen to feedback to improve the ads people see.
These new ads will not change Facebook’s previous advertising or privacy policies. The data from the Oculus headset is not used to generate advertisements because “Processing and storing information on the device means that it doesn’t leave your headset or reach Facebook servers.”
Facebook also states that they are “Are currently investing in low-profile ads as a new way for developers to build businesses – and while we’re not quite ready to test them just yet, we’re also exploring new ad formats that are unique to virtual reality.” ” They concluded by explaining how in-game ads could help make virtual reality mainstream.
“Although this is a preliminary test, we are excited about the opportunity to open new sources of revenue for developers and, therefore, expand the type of applications and content on the Oculus platform. A more profitable content ecosystem is a crucial step on the road from consumer virtual reality to truly mainstream. And this is something that we believe is worth celebrating.
Last year, Admix announced that it had successfully raised US $ 7 million for “Non-intrusive” in-game advertising programs and technologies.
This is not the first time in recent months that Oculus has been controversial thanks to Facebook. Oculus previously announced that users would have to merge their account with a Facebook account starting in October 2020. UUsers weren’t happy, with many accusing Facebook of inflating their user base through merging accounts (or users needing to create new ones) and worried about the privacy of the social media platform. .
Facebook has also confirmed those who violate their community standards and have their accounts banned “may also lose access“to their Oculus games. These violations also included the use of a false name or date of birth. Even so, Road to VR reported “The company says that users can choose a nickname to associate with their VR activities and maintain a list of VR friends that is separate from their Facebook friends.”
Later, some users were reportedly banned from their brand new Oculus Quest 2 device for being banned from Facebook, and users who created a new Facebook just to play Quest 2 were either banned with 10 minutes or immediately disabled.
A Tweeter of Oculus support said “We are aware that a small number of customers have difficulty using Quest 2 with their Facebook accounts. If you are one of the few who is having trouble settling in, we are ready and available to help. Facebook’s vice president of augmented and virtual reality recommended users “make sure their Facebook accounts are in good standing“before purchasing an Oculus Quest VR headset.
It was later discovered that if users deleted their linked Facebook account, their Oculus purchases were deleted as well. Those who own the original Oculus Quest, Rift, Rift 2 and don’t plan to log into their Facebook account will do well. Newer Oculus headsets such as the Oculus Quest 2 require a Facebook login.
In-game advertisements in NBA 2K21 and EA Sports UFC 4 were condemned by their respective communities, the latter having been withdrawn after “comments” showed they were not welcome.