How to write a WordPress website redesign proposal

Statistics show that 46% of visitors make business decisions based on the design and appearance of a company’s website.

This shows how essential looking at the design, performance, and impact of your WordPress website on your web visitors is.

When examining your business site, you will likely discover a few things that require considerable correction. It could be that your web elements are too grouped together, you have too many calls to action on one page, or the colors plastered on your home page are too overwhelming.

In scenarios like these, you can’t help but push for a website redesign proposal.

After all, whether you’re looking to incorporate new online business ideas into your WordPress site, drive high-quality mobile traffic through responsive design, improve your UX with faster load speeds, or the like – the redesign. of your site can be a game-changer. impact on your business.

In this article, we are going to teach you how to write a compelling site redesign proposal so that you can get the best redesign services for your project.

Let’s dive in.

1. Set clear, quantifiable goals for your revamped WordPress website.

When you take an inventory of your current site, you will likely discover several issues that can take your redesign project in different directions.

To narrow the scope of your work and make sure you’re going in a focused direction, set goals for your new site. Also add numbers so you can measure your success.

Here are some examples of goals:

  • Capture 15,500 quality visitors per month;
  • Weekly acquisition of 15 newsletter subscribers by e-mail;
  • Increase your conversion rate by 5.5% per year;
  • Generate 1,100 new prospects each month;
  • Production of 55 monthly backlinks per month;
  • Create a minimum of 10 pieces of content (blog posts, videos, etc.) each week;

After that, define your primary and secondary goals. This allows you to determine which aspects of the overhaul to prioritize for the proposal (as you’ll see later) and the best approaches to achieve them through an updated WordPress site.

Follow this guide when setting goals for your redesign project:

  • Our priority is: [state your primary objective]
  • Our second priority is: [enumerate your other goals]

2. Identify existing vulnerabilities in your site.

Begin your project proposal with a truthful assessment of the weaknesses and limitations of your current website. Ask yourself questions such as:

  • Does my website have multiple navigation routes that annoy or confuse my visitors?
  • Is my WordPress site optimized for the first mobile indexing?
  • Is my marketing team having trouble planning and updating my website content?
  • Do the typography, color scheme and other elements of my online store still match my brand?

You can also get insights from the best sentiment analysis tools that show you what customers think of your brand and how they feel when they interact with you (and your site).

When identifying critical issues to include in your redesign proposal, choose the ones that, when resolved, can help you maximize your business opportunities.

Evaluate your current online store with this guide:

  • Currently our website is: [list its shortcomings]
  • Thanks to the redesign of our site, we can correct: [enumerate what your redesign will fix and improve on]
  • Therefore, our professional website: [write down your anticipated competitive advantages]

3. Describe the functionality required by your updated WordPress website.

For this step, determine what your business site needs to achieve its goals.

You can add optional features, but you need to distinguish between the must-haves and just the right plugins (which are not essential to achieve your top priority).

For example, a blog section is essential, but your visitors may also want a Help resources section with modern search functionality.

While getting both features from the site is great, be aware that your redesign proposal should also align with your set schedule and budget (we’ll cover that in the next section).

Depending on these factors, you may need to acquire core features first and install optional add-ons later.

As long as you align the main features of your site with the main objectives of your site, you will have a good chance of hitting even the minimum target numbers of your goals.

Use these model sentences for this step:

  • To achieve our main goals, we need: [itemize required features]
  • To help achieve our other goals, we offer: [list your optional site features or add-ons]

4. Estimate the expenses and due dates for your project.

Calculate how much the redesign project will cost and how long it will take to complete.

Then indicate the total amount of expenses and detail. Also specify the platform you propose to use. For example, if you are currently using an LMS platform like Kajabi or Teachable and want to use WordPress, include the WordPress theme, installation and maintenance fees.

If the CMS platform is open-source, consider SSL certification, hosting, paid plugins and themes you’ll get, among others.

If you plan to use a design agency or freelance writer, estimate expenses by multiplying their hourly service prices by the expected duration of your project.

Since a typical site redesign project lasts 12-14 weeks, break the number down into realistic due dates for your milestones.

Examples are the number of weeks for CMS selection and assessment, specific start and kick-off dates for the redesign project, etc. Mention these details in your proposal.

To guide you in their drafting, apply this model declaration:

  • Our redesign project estimate is: [state the total sum]
  • Here are the line items for the rough estimate: [list your anticipated expenses in a table format]
  • The approximate duration of the redesign project is: [indicate the number of weeks]
  • Here is the proposed project schedule: [present the project dates and stages in list or calendar format]

Additional tips

Freely ask relevant questions.

When planning your redesign project, a few related questions may come to your mind (about platforms, best designs, etc.) that you might want to include in your post or proposal.

But you wouldn’t want to run queries that are too limiting or that can tie your project implementers to specific tools, versions, designs, and other features.

Instead, be upfront about your concerns, ask open-ended questions, and freely ask them for suggestions and clarifications.

These can be general (for example, whether your project estimates are realistic and achievable or not) or specific (for example, how can I display Facebook ads while improving the user experience?)

By reviewing your proposal, reliable project teams can explain how simple and affordable or complex and expensive the desired and alternative approaches will be.

Highlight your brand’s personality.

When writing your proposal, introduce your business, ethics, values, and brand personality and reflect them in detail.

This helps those responsible for implementing your project better understand who you are, what you want your customers to feel around you, and how to revamp the design and functionality of your WordPress site.

You can use phrases like “Our company offers cutting edge software solutions to help business owners streamline their marketing workflows”, “We ensure environmental sustainability in all aspects of our operations” etc.


Planning your website redesign (and getting the support of relevant stakeholders) can be overwhelming, especially if you find several issues or things that you want to change in your site.

By following the steps and templates provided, you can focus on the most important aspects and come up with a winning proposal outlining how the redesign can solve website issues and drive profitable business growth.

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