Created by two veterans of the automotive industry, Dealer Funnel has been shown to increase sales through a combination of social media ads and text messaging.
– Troy Spring, co-founder of Dealer Funnel
SANFORD, Florida, United States, June 2, 2021 /EINPresswire.com/ – Dealer Funnel, a technology solutions provider for automotive dealerships, today announced the launch of an online tool that connects all aspects of the a car buyer’s buying journey, managing customer engagement from social media ads to real-time text messaging, all the way through short and long term follow-up. Pilot dealers using the solution have enjoyed lead closure rates on social media of up to 11%.
Co-created by Geoffrey Wise, President of Xcel Media Group, and Troy Spring, CEO of Dealer World, Dealer Funnel delivers accurate, dealership-specific messages from a single dashboard and fixes common issues for auto dealerships by allowing them to immediately engage with customers and then continue to follow, both short and long term, through a series of funnels, a plug-and-play method and marketing automation.
The Dealer Funnel platform can be tailored to the exact needs of a dealership, regardless of size. It is a stand-alone software solution, up to a fully managed solution, where inbound leads resulting from social media ads are immediately addressed by a team of seasoned automotive professionals. The tool can also be used to funnel leads and track customers who end up buying the vehicle elsewhere, trying to capture their service business. Through extensive beta testing and software enhancements, pilot resellers saw social media leads grow 9-11% closer, with one customer generating 1,000 leads from a $ 10,000 ad spend, resulting in 38 sales in one month.
According to co-founder Geoffrey Wise, he and Troy Spring started Dealer Funnel because they saw many dealers wasting thousands of dollars on ineffective advertising who didn’t have consistent long-term tracking solutions in place. to re-engage prospects, regardless of the initial opportunity. “Having worked with many dealerships, I have found that customer engagement with inbound leads is in the range of 2-3%. Salespeople and business development representatives try to grab the fruits at hand and quickly forget about the remaining 97%. Many dealerships simply cannot rely on their salespeople or business development representatives to perform all of the follow-up tasks for every customer. They rely on emails that are often never seen. Either they get deleted by customers, or they just end up in a spam folder. We knew a solution was needed, so we created one, ”said Wise.
Dealer Funnel technology benefits dealers in the following ways:
• Increases customer engagement on social media platforms and other media that consumers actively use.
• Help get more opportunities to interact with customers for less ad spend.
• Increase lead generation with powerful ads that convert.
• Enables real-time conversations with car buyers and captures buyer’s information.
• Provides smart and powerful tracking funnels for short and long term tracking through marketing automation.
The platform is designed to be a custom fit for any dealer. Dealers can be fully involved in the process or allow Dealer Funnel’s dedicated BDC, made up of highly trained auto industry professionals, to interact with customers.
“All too often, dealerships spend up to $ 30 per lead from third parties that may contain no, little, or incorrect contact information. With 34 years of experience in the automotive industry, I realized that a solution was needed to connect with buyers on their terms, in their preferred medium – text messaging. By leveraging Facebook’s 228 million user audience in a targeted and strategic way, dealers can know the car buyer is engaging with them is real and stop wasting their staff’s time trying to contact buyers who never respond, ”said Troy Spring, co-founder of Dealer Funnel. “It’s not just the combination of Facebook ads and SMS that makes the difference. If a dealership can’t create noticeable and compelling ads, results will suffer. I have always judged the performance of an account by the ROI. The Dealer Funnel platform truly maximizes the ROI of prospects, both short and long term. More importantly, we believe it increases ROI in a way that we haven’t seen any other combination of platform and people in this market yet. “
For more information and to schedule a demo, call (800) 675-4522 or visit www.dealerfunnel.com
About the Dealer Funnel
Based in Sanford, Florida, Dealer Funnel is the premier online tool that connects all aspects of a car buyer’s buying journey, managing customer engagement from social media ads through text messaging. in real time, throughout the short and long term monitoring. The tool can also be used to funnel leads and follow up on customers who end up buying the vehicle elsewhere in an attempt to capture their service business. It delivers precise messages tailored to the dealership through a simple process from a single dashboard. By nurturing leads – whether over a day or over five years or more – Dealer Funnel’s software platform provides the engagement and follow-up a dealership needs to increase sales and revenue in the immediate future and long-term.
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