Internet advertising is a popular tax target for both parties

Kranz speculated that if a tax were imposed on ads that support Internet streaming services, for example, all streaming services would become subscription-only, making them unaffordable for low-income consumers. And Walczak said some of the bills could run counter to the federal Internet Tax Freedom Act, which is designed to …

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The tyranny of metrics kills the need for creativity

I never liked this phrase attributed to marketing pioneer and former US Postmaster General John Wannamaker. You know the one: “Half the money I spend on advertising is wasted; the problem is, I don’t know which half. Before the Internet arrived, Wannamaker’s quote was a riddle, a joke, a riddle. …

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OTC product ads increased 200% on 2021 radio: TAM AdEx

Enkor D emerged as the first new brand in radio. With the second wave of the coronavirus pandemic at its peak, advertisements for over-the-counter (OTC) products were in full swing. Advertising volumes for OTC products on television increased by 82% between January and May 2021 compared to the same period …

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Google offers UK role in change

LONDON – Google is offering UK regulators a role to oversee its phase-out of ad-tracking technology from its Chrome browser, in a set of commitments the tech giant is proposing to implement at scale global to avoid a competition investigation. The UK competition watchdog has investigated Google’s proposals to remove …

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Are the advertisers coming for your dreams? | Science

Some researchers fear a dystopian scenario in which smart speakers feed sleepers subliminal advertisements without their consent. ISTOCK.COM/monkeybusinessimages By Sofia MoutinhoJune 11, 2021, 4:45 PM If you’ve ever piled up for an exam right before bed, you may have tried something dream researchers have been trying for decades: bringing knowledge …

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Justice Department Inspector General to investigate Democrats’ secret subpoenas under Trump administration

Department of Justice BRENDAN SMIALOWSKI / AFP via Getty Images A report that the Justice Department secretly subpoenaed Democrats’ files in an investigation into leaks during the Trump administration has now sparked a watchdog review. Justice Department Inspector General Michael Horowitz on Friday announced his office would review “the Department’s …

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