Pizza Hut launches actionable audio ad

Say It Now, the adtech voice assistant company, has partnered with Pizza Hut, the pizza restaurant chain with 18,000 restaurants in over 100 countries, and Navigate Digital, the performance marketing agency, to create a new smart speaker ad campaign that allows customers to claim a discount through voice assistant Alexa.

Amazon smart speaker listeners who hear Pizza Hut advertising on digital radio stations will be able to claim their discount directly using simple voice commands. Listeners have to say “Alexa, open Pizza Hut delivery” to their smart speaker, and they’ll be able to access more product information or get their coupon right away.

Maria Cadbury, Director of Strategic Partnerships, Say It Now, said, “Say It Now’s actionable audio ads provide immediacy and convenience for Pizza Hut customers looking to get their hands on their favorite pizzas. Harnessing data and creativity, this is exactly the kind of campaign our technology was created to facilitate and it’s great to see an innovative brand like Pizza Hut leading the way. We’re excited to see what other brands we can work with to help boost their broadcast advertising.

Nicola Keane, Head of Digital Marketing, Pizza Hut, said: “Customer convenience is central to our offering, and actionable audio ads – now used to share our discount code – integrate with our ordering options. easy ones that include Pizza Hut. mobile app and website. We’re excited to test smart speaker voice ads on Amazon Alexa devices that use the Alexa Say It Now “send to phone” feature and improve our easy ordering options. We’re committed to delivering an easy pizza experience – from order to delivery – and this innovative conversational technology helps deliver on that commitment in new and exciting ways.

Izla Russell, Client Director, Navigate, added, “We are thrilled to be working with Pizza Hut and Say It Now on this campaign which combines data-driven insights, technology and creativity to drive performance. Smart speaker advertising has really exciting potential and we believe it can increase engagement rates and fuel the growth of great brands like Pizza Hut.

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