Renter cannot allege age bias on targeted Facebook ads

Law360 (July 21, 2021, 6:54 p.m. EDT) – A federal judge in Maryland has dismissed a class action proposal filed by a tenant and prospective housing advocacy group alleging that the DC area’s largest real estate companies discriminate against seniors when they used targeted Facebook ads to find younger tenants.

U.S. District Judge Peter J. Messitte said on Tuesday that named plaintiff Neuhtah Opiotennione, 55, of Washington, DC, simply couldn’t prove the harm caused by the companies’ decision to run apartment ads exclusively. to people aged 28 to 45 on Facebook.

Plus, it’s not because she hasn’t seen rental ads while scrolling through Facebook …

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