Contributed by Robert Kravitz, AlturaSolutions
Many cleaning professionals believe that there is a “secret” to effective search engine optimization (SEO), and unless you know this secret, your site will not rank on Google.
The reality is that there is no secret. SEO is all about using a few easy-to-learn strategies.
That’s according to Robert Kravitz of AlturaSolutions, a marketing agency for influencers and thought leaders. Plus, he says, the process starts with blogs placed on your website.
To help you get found on search engines, here are his key tips:
First select the keywords. Your blog keywords are often the central topic of the blog. If the post is about “cleaning floors”, the applicable keywords could be cleaning wooden floors; clean tiled floors; wash the floors; or the best ways to clean floors.
Select a keyword tracking program. Google AdWords is suggested for this, but there are other platforms – some free, some moderately expensive – that are easier to use.
Have attractive titles. Engaging headlines grab visitors’ attention. “Five ways to do this. . .” or “Ten Things You Should Know About It” are memorable and catchy. Asking questions is also effective. “Did you know that soils are germ collectors? Now that’s an attention grabber.
Keyword dusting. Keywords should be in your blog’s first sentence, second and third paragraphs, and then sprinkled throughout the post. Don’t overdo it. Highlight each time they are used to keep track of them.
Evergreen blogs. Unlike shorter blogs, permanent blogs are 1,000 words or more and stay relevant for long periods of time. Evergreen blogs are generally examples of thought leadership and are not as impacted by changes in search engine algorithms.
Keywords in titles and headings. Keywords should be in the title of the post and in the subtitles. With a 600 word blog, two or three subtitles with keywords should work well.
Incoming and outgoing links. Be sure to add external hyperlinks in the body of your content and internal links. Internal links point to more information on your site, and both improve SEO.
Quotes are good. Adding quotes from well-known and respected people lends credibility to the post.
Avoid quotation marks. Only use quotes around actual quotes. If you need to emphasize a word or group of words, use bold or italics, not “quotes”.
Pictures. Images improve SEO if you take advantage of ALT text. Search engines cannot distinguish one image from another. The ALT text tells the search engine what the image is about.
“Finally, give it some time,” adds Kravitz. “Patience and persistence pay off big time when it comes to SEO.”