Sony plans ads for rumored upcoming free games claims

A few days ago, rumors started popping up that Microsoft was planning to put ads in some of its upcoming games. Well, it looks like they’re not the only ones. Reports have now emerged saying that Sony is planning to put ads in some of their upcoming Free PS5 and PS4 Games.

Will ads appear in premium games like God of War Ragnarok?

Sony’s current plans are to give developers a way to add ads to free games made for PS5 and PS4 so they can be monetized. According to Business Insider’s sources, the reason is to encourage developers to create more free games, as their popularity among gamers has increased dramatically over the past couple of years. The plans are unlikely to affect Sony’s upcoming premium titles like God of War Ragnarok.

Advertisements could take a variety of different formats. Some may appear as digital billboards in cities or sports stadiums. Players can also be offered rewards like avatar skins or in-game currency for watching ads, something that will already be familiar to anyone who has ever played a free-to-play mobile game.

A potential advertising program was first discussed by Sony shortly after the launch of the PS5 console in November 2020. The ads are expected to launch by the end of 2022 and anyone wishing to advertise their product in the game can purchase ad space through a private marketplace. . However, ads are likely to be restricted and Sony should control adtech companies to prevent the collection of personal data such as emails. Sony has apparently not yet decided whether it will accept a revenue cut. So far, Sony has declined to comment on the rumours.

In other news, after Amy Hennig left Naughty Dog, Uncharted 4 was rebooted as the entire game was overhauled and the studio got rid of everything she created for it. Elsewhere, Jane Foster, otherwise known as The Mighty Thor, is confirmed as the next character coming to Marvel’s Avengers.

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