Tesla rivals hijack SNL ads during Elon Musk debut

Rival electric car companies from Tesla attempted to beat Elon Musk in his first appearance on Saturday Night Live by plugging their commercials into the show’s commercials.

Three automakers ran electric vehicle ads within the show’s half hour on Saturday, USA Today reported.

Musk, whose appearance on Saturday marked his first stint on the show, is the CEO of his own U.S. electric vehicle and clean energy company, Tesla.

Lucid Motors, Ford and Volkswagen have all been seen touting their electric models, in an apparent attempt to build on the hype of Musk’s appearance.

Lucid, a newcomer to the electric vehicle game, has announced the Lucid Air, a battery-powered luxury sedan.

Ford and Volkswagen have announced their respective electric SUVs, the Mustang Mach-E and the VW ID4.

Musk, however, has always refrained from doing everything possible to promote Tesla products after previously saying that the brand is already in sufficient demand.

“Tesla doesn’t advertise or pay for endorsements. Instead, we use that money to make the product great,” Musk said in 2019.

The CEO made his debut as the talk show host on Saturday with the 18th episode of this 46th season with a mixed performance from viewers.

The announcement that Musk would host the show sparked controversy with critics claiming he only landed the job because of his lavish fortune.

Some viewers called his Saturday animation effort “surreal” while others called the comedy in the skits “horrible.”

About Ricardo Schulte

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