More money has been spent advertising federal recycling initiatives on major social media platforms Facebook and Instagram than all other state-funded ad campaigns combined, underscoring the environmental tightrope the government will walk on during the election campaign.
The Coalition has spent $838,000 advertising its Remade in Australia campaign on Facebook and Instagram in the past 90 days ahead of the federal election campaign.
Far less was spent on the next biggest investment – the Making Positive Energy campaign promoting the government’s climate policy, which received $267,000. The JobTrainer skills package spent $142,000 on ads.
Recycling is an indisputable issue for the government to promote, as it appeals to climate-conscious inner-city voters without offending regional seats that value agricultural and mining jobs.
Promoting the government’s record on issues like climate change and habitat protection would be riskier for the Coalition. His plan to cut greenhouse gas emissions, which relies on industry adopting cleaner technologies as they become cheaper, is being criticized by climate action advocates who say the The carbon pollution reduction schedule is too slow and will accelerate damaging global warming.
The Federal Coalition has also faced heat on habitat protection since announcing plans to make state governments responsible for assessing the environmental impacts of major developments.
Facebook and Instagram are key advertising battlegrounds for government-held voters where independent candidates challenge moderate liberals with ads for more ambitious action on climate change.
Allegra Spender, standing against Dave Sharma in Wentworth, spent $75,000, while Mackellar and North Sydney independents Sophie Scamps and Kylea Tink respectively spent $50,000 promoting the same issues.