U.S. Digital Advertising Market Expected to Grow $166.87 Billion Between 2022 and 2026 – ResearchAndMarkets.com

DUBLIN–(BUSINESS WIRE)–Report “Digital Advertising Market in US 2022-2026” has been added to from ResearchAndMarkets.com offer.

The US digital advertising market is poised to grow by $166.87 billion between 2022 and 2026, decelerating at a CAGR of 13.34% during the forecast period. The United States Digital Advertising Market report provides comprehensive analysis, market size and forecast, trends, growth drivers, and challenges, and vendor analysis covering approximately 25 vendors.

The report offers up-to-date analysis regarding the current US market scenario, latest trends and drivers, and overall market environment. The market is driven by the growth of in-app advertising and the shift from traditional to online advertising.

The US digital advertising market analysis includes channel type and segment.

The US digital advertising market is segmented as follows:

By type

  • Advertising research

  • Advertising on social networks

  • Banner

  • Others

Per channel

  • Mobile

  • desktop/laptop computer

  • Connected TV

This study identifies the increasing penetration of smartphones as one of the main reasons for the growth of the digital advertising market in the United States over the next few years.

The U.S. Digital Advertising Market report covers the following areas:

  • Sizing of the digital advertising market

  • Digital Advertising Market Forecast

  • Digital Advertising Market Industry Analysis

Main topics covered:

Summary

Market landscape

  • Market ecosystem

  • Value chain analysis

Market sizing

  • Market definition

  • Market segment analysis

  • Market size 2021

  • Market outlook: forecast for 2021 – 2026

Five forces analysis

  • The bargaining power of buyers

  • Bargaining power of suppliers

  • The threat of new entrants

  • The threat of substitutes

  • Threat of rivalry

  • Market state

Market segmentation by type

  • Market segments

  • Comparison by type

  • Search Network Advertising – Market Size and Forecast 2021-2026

  • Social Media Advertising – Market Size and Forecast 2021-2026

  • Banner Advertising – Market size and forecast 2021-2026

  • Others – Market size and forecast 2021-2026

  • Market Opportunity by Type

Market segmentation by channel

  • Market segments

  • Comparison by channel

  • Mobile – Market size and forecast 2021-2026

  • Desktop/Laptop Computer – Market size and forecast 2021-2026

  • Connected TV – Market size and forecast 2021-2026

  • Market opportunity by channel

Customer landscape

  • Market factors

  • Market challenges

  • Market trends

Supplier Landscape

Vendor analysis

Annex

  • Report scope

  • Currency conversion rates for the US dollar

  • Research methodology

  • Abreviations list

Companies cited

  • Adobe Inc.

  • Alphabet Inc.

  • Amazon.com Inc.

  • Apollo Global Management Inc.

  • BuzzFeed Inc.

  • facebook inc.

  • IAC InterActiveCorp

  • LinkedIn Corp.

  • Microsoft Corp.

  • Twitter Inc.

For more information about this report visit https://www.researchandmarkets.com/r/d4j6by

About Ricardo Schulte

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