Upstream helps Flormel increase online sales and reduce cart abandonment

Mobile Marketing Campaigns Powered by Grow Platform Achieve 16x Return on Investment (ROI) for Brazilian Healthy Snacks Company

Sao Paulo, August 25, 2022 – Upstream, the global mobile marketer, has been selected by Brazilian healthy snacks supplier Flormel to increase online sales and reduce cart abandonment rates. Using Upstream’s Grow platform, Flormel has already seen an 8% increase in sales and achieved a 16x return on investment (ROI) in just 1.5 months.

Upstream contributes 8% to Flormel’s total sales

Having identified the need to expand its customer base, Flormel engaged Upstream and its Grow platform to increase the reach of its mobile marketing campaigns. In just six weeks, Upstream’s online campaigns generated a 7.2% conversion rate and gained consent from a large portion of Flormel’s customer base for mobile marketing messages. As a result, Flormel’s mobile marketing database grew by 135%, dramatically increasing the brand’s reach to retarget its customers. Following the development of a new mobile customer database, Upstream launched highly targeted and engaging pop-up and SMS marketing campaigns, which contributed to an 8% increase in Flormel sales.

“It’s amazing to be part of our customers’ growth and to accelerate their online sales. We developed Grow to support our partners’ business strategies and provide better customer experience (CX). In a short period of time, we have achieved incredible results and the trend is that the numbers only go up from here,” said Patrick Marquart, head of enterprise sales at Upstream.

Working with Flormel’s sales and marketing team, Upstream also reduced shopping cart abandonment rates. With nearly three-quarters (69.82%) of online shopping carts abandoned at checkout, Upstream leveraged its mobile marketing expertise to re-engage customers and further boost Flormel’s sales conversions.

“It’s very common for online customers to visit a website, add products they’re interested in to their shopping cart, and for some reason don’t complete the purchase. We engaged Upstream and their marketing automation platform , Grow, and started sending automated notifications to our customers to encourage them to come back to the store and complete the transaction,” commented Carlos Maciel, Head of Digital Channels. “The results prove that mobile marketing is the way to go. “.

A mobile marketing platform that delivers results
Powering Upstream’s medium for Flormel is Grow, Upstream’s mobile marketing automation platform that allows advertisers to target users through multi-channel campaigns, through channels such as SMS, Rich Communication Services (RCS) , push-up notifications and social media. Grow combines the power of multiple features into one solution, including content creation, campaign automation, data analytics, audience insights, ad fraud prevention, and channel management capability. .

The platform ensures the best customer experience and journey by personalizing interactions based on the user’s personality and needs and enabling brands to run highly effective marketing campaigns. As a result, Grow has been shown to deliver three times more conversions and double consumer engagement compared to traditional digital campaigns.


About Upstream
Upstream is a leading mobile marketing technology company in the world’s most important emerging markets. Its first-of-its-kind mobile marketing automation platform, Grow, combines innovations in marketing automation and data, online ad fraud security and multi-channel digital communication to create personalized experiences for consumers. end consumers. With over 4,000 successful mobile marketing campaigns, the Upstream team helps its clients, the biggest brands around the world, communicate more effectively with their customers, increase their digital sales and increase their revenue. Upstream solutions serve 1.2 billion consumers in more than 45 countries in Latin America, Africa, the Middle East and Southeast Asia.

About Flormel
Flormel has 35 years of experience in the sweet and healthy food market. With products available for purchase at more than 80,000 locations across Brazil, the company provides consumers with healthy foods that are also packed with flavor. Since 1987, Flormel has brought several firsts and innovations to the market. These include bringing consumers the first sugar-free paçoca, the first zero hazelnut cream, and being the first brand to sweeten its candies naturally with thaumatin. It is also the first company in Brazil to develop a peanut bar with sugar-free caramel and chocolate. Flormel offers over 40 different options of sweets, desserts and snacks to share and enjoy, including zero candy and Brazil’s best-selling dulce de leche. Its turnover in 2021 exceeded forecasts and reached a historic milestone of 78 million reais. The company’s focus on digital operations began in mid-2019 and today already accounts for nearly 10% of the company’s total revenue.

for more information please contact:
James Thorniley
PR mixology
E: [email protected]
Such. : +44 20 8189 7749

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